Zip Code Kings: How Pest Control Companies Dominate Locally and Build Generational WealthMost pest control owners dream of building a thriving business, but few know the real strategies that separate the companies stuck at a few trucks from those doing millions every year. The truth is, you don't need to be famous everywhere—you only need to own your zip codes.In Zip Code Kings, industry leaders Jonas Olson, Jake Sheldon, and Dan Leibrandt pull bac...

Jonas Olson presents a critical survey of moral error theory, the view that there are no moral facts and so all moral claims are false. In Part I (History), he explores the historical context of the debate, and discusses the moral error theories of David Hume and of some more or less influential twentieth century philosophers, including Axel Hägerström, Bertrand Russell, Ludwig Wittgenstein, and Richard Robinson. He argues that the early cases for moral error theory are suggestive but that...

Value theory, or axiology, looks at what things are good or bad, how good or bad they are, and, most fundamentally, what it is for a thing to be good or bad. Questions about value and about what is valuable are important to moral philosophers, since most moral theories hold that we ought to promote the good (even if this is not the only thing we ought to do). This Handbook focuses on value theory as it pertains to ethics, broadly construed, and provides a comprehensive overview of contempo...

John Leslie Mackie (1917-1981) was one of the most influential philosophers of the twentieth century. His published works spanned many areas, but he is not well known as a political philosopher. In the late 1970s, however, Mackie turned his attention to issues concerning justice. In a series of writings, Mackie built a case for a unique right-based approach to political philosophy, in part by delivering incisive critiques of theories dominant at the time. His most comprehensive work in thi...

Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers.The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.You can use the social media service to streamline your social marketing campaigns and increase your visibility a...

Jurgen Habermas is one of the most influential thinkers of our time. This detailed, article length guide examines his theory of deliberative democracy and covers many of the central concepts such as communicative reason, communicative power, and the ideal speech community.

Turn your career dreams into a profitable reality!Tired of your humdrum workday routine? Looking for a new and exciting career path that allows you to be your own boss and make your own rules? The 200 Best Home Businesses, Second Edition is the book for you.This completely revised and updated second edition profiles 200 of the best and most profitable businesses that you can run from your home. Inside, you'll find jobs for your every interest, from...

Philosophy of Social Science provides a tightly argued yet accessible introduction to the philosophical foundations of the human sciences, including economics, anthropology, sociology, political science, psychology, history, and the disciplines emerging at the intersections of these subjects with biology. Philosophy is unavoidable for social scientists because the choices they make in answering questions in their disciplines force them to take sides on philosophical matters. Conve...

A Theory of Justice, by John Rawls, is widely regarded as the most important twentieth-century work of Anglo-American political philosophy. It transformed the field by offering a compelling alternative to the dominant utilitarian conception of social justice. The argument for this alternative is, however, complicated and often confusing. In this book Jon Mandle carefully reconstructs Rawls's argument, showing that the most common interpretations of it are often mistaken. For example, Rawls...

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide w...

The first edition of Nel Noddings' Philosophy of Education was acclaimed as the 'best overview in the field' by the journal Teaching Philosophy and predicted to 'become the standard textbook in philosophy of education' by Educational Theory. This classic text, originally designed to give the education student a comprehensive look at philosophical thought in relation to teaching, learning, research, and educational policy, has now been updated to reflect the most current thinking i...

A liberal society seeks not to impose a single way of life, but to leave its citizens as free as possible to choose their own values and ends. It therefore must govern by principles of justice that do not presuppose any particular vision of the good life. But can any such principles be found? And if not, what are the consequences for justice as a moral and political ideal? These are the questions Michael Sandel takes up in this penetrating critique of contemporary liberalism. Sandel locate...