This volume and its companion, The new dynamics of ageing volume 2, provide comprehensive multi-disciplinary overviews of the very latest research on ageing. It reports the outcomes of the most concerted investigation ever undertaken into both the influence shaping the changing nature of ageing and its consequences for individuals and society.This book concentrates on three major themes: active ageing, design for ageing well and the relationship between ageing and socio-economic de...

"Part chronicle, part analysis and part advice manual, Social Scientists Meets the Media combines the thoughts of academics and media people to produce a vivid and valuable series of accounts that will prove of service to all academics seeking a wider audience but wary of the terra incognita they face in finding one" Ellis Cashmore, Staffordshire UniversitySocial Scientists know they are in a dilemma: their work may fall prey to sensationalism, but at the same time they don't want t...