Arguably no nation is as closely associated with the term morale as Great Britain. Yet this concept that seems so innate to the British people was carefully cultivated within many spheres of modern national life. In this first critical history of morale, Daniel Ussishkin asks how is it that modern Britons have come to regard morale as a category of conduct, vital for the success of collective effort in war and peace, and a mark of good, modern, and human managerial practice, appropriate fo...