There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in t...

Written by expert sales negotiator and persuasion consultant, Lance Tyson, a highly sought-after thought leaderChronicles Tyson’s success in dramatically improving sales outcomes for some of the nation’s most prominent organizationsEmpowers sales teams with real-world strategies by offering practical guidance for mastering sales, akin to the teachings of renowned sales expertsReshapes and transforms traditional sales approaches through Tyson’s dynamic an...

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the world—...