The image of the meditating yogi has become a near-universal symbol for transcendent perfection used to market everything from perfume and jewelry to luxury resorts and sports cars, and popular culture has readily absorbed it along similar lines. Yet the religious traditions grounding such images are often readily abandoned or caricatured beyond recognition, or so it would seem. The essays contained in The Assimilation of Yogic Religions through Pop Culture explore the references to yogis ...

*If you are a millennial born after 1990, please read this book slowly ;-)The millennial generation is one sitting just between Generation X and Gen Z. As they say, we are a hybrid generation; a transitional demographic that understands the way of the old while still very savvy to the possibilities of the new.Millennials currently have the largest population in the United States, so it’s no gainsaying that we are frontrunners in social and economi...