**“Gripping, page-turning material . . . a new way of thinking about survival in a world filled with hazards and distractions.” —Charles Duhigg, author of Smarter Faster Better and The Power of HabitA safety expert reveals why few of us are as careful as we think we are, and what we can do about it.**As doctors and medical researchers work busily to extend our lives, more people each year are figuring out ways to cut them short. In fact, after a hundred ye...

Previously published as Careful!The modern world can be a dangerous place, filled with fast cars, smart phones, drugs and extreme sports. Meanwhile, we humans are as fragile as ever. In fact, after a century of decline in injuries and accidental deaths they are on the rise again. The question is – why?Steve Casner has devoted his career to studying the psychology of safety, and he knows that there’s not a safety warning we won't ignore, or a fool-p...

**“Gripping, page-turning material . . . a new way of thinking about survival in a world filled with hazards and distractions.” —Charles Duhigg, author of Smarter Faster Better and The Power of HabitA safety expert reveals why few of us are as careful as we think we are, and what we can do about it.**As doctors and medical researchers work busily to extend our lives, more people each year are figuring out ways to cut them short. In fact, after a hundred ye...

Previously published as Careful!The modern world can be a dangerous place, filled with fast cars, smart phones, drugs and extreme sports. Meanwhile, we humans are as fragile as ever. In fact, after a century of decline in injuries and accidental deaths they are on the rise again. The question is – why?Steve Casner has devoted his career to studying the psychology of safety, and he knows that there’s not a safety warning we won't ignore, or a fool-p...