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eBooks in de categorie Consumentengedrag

Als je eBooks uit de categorie Consumentengedrag' leuk vindt, dan vind je deze toptitels ook geweldig.
1 - 24 van 3227 resultaten worden weergegeven
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1 - 24 van 3227 resultaten worden weergegeven

  • The Age of Consent

    door George Monbiot ...
    A manifesto for a new world order.Having made a hugely significant contribution to the increasingly irrefutable, if alarming, diagnosis of the ills of early 21st century consumerist culture and its free-market myths, George Monbiot sets out now with this book to offer something more constructive, a set of proposals – political, democratic, economic, environmental – that might affect the cultural ... Meer lezen

    8,49 €

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    door Rebecca Henderson ...
    ***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy________________<... ... Meer lezen

    9,49 €

  • The Hour Between Dog and Wolf

    Risk-taking, Gut Feelings and the Biology of Boom and Bust

    door John Coates ...
    Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.Shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book from neuroscientist and ... Meer lezen

    9,89 €

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    door Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Meer lezen

    12,60 €

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    door Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Meer lezen

    Gratis

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    door Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... ... Meer lezen

    9,99 €

  • Influence, New and Expanded

    The Psychology of Persuasion

    door Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Meer lezen

    19,99 €

  • Nudge

    The Final Edition

    door Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Meer lezen

    10,99 €

  • Indistractable

    How to Control Your Attention and Choose Your Life

    door Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Meer lezen

    10,45 €

  • Hooked

    How to Build Habit-Forming Products

    door Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Meer lezen

    10,99 €

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    door Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Meer lezen

    9,99 €

  • Stumbling on Happiness

    door Daniel Gilbert ...
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... Meer lezen

    7,89 €

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    door Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Meer lezen

    14,99 €

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    door Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Meer lezen

    8,89 €

  • The Millionaire Next Door

    door Thomas J. Stanley, William D. Danko ...
    Serie Boek 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Meer lezen

    13,03 € of Gratis met Kobo Plus

  • The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    door Julia Galef ...
    'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... Meer lezen

    3,99 €

  • Contagious

    Why Things Catch On

    door Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Meer lezen

    15,65 €

  • Same as Ever

    De onzekere toekomst beter begrijpen? Begin met wat nooit verandert.

    door Morgan Housel ...
    Tijdloze lessen over risico's, het grijpen van kansen en een goed leven leiden. Bij het maken van toekomstplannen vragen we vaak: wat zal de economie over twee jaar doen? En wat zal er over vijf jaar anders zijn? Maar de belangrijke gebeurtenissen die de toekomst bepalen, zijn inherent onvoorspelbaar. In plaats daarvan zouden we een andere vraag moeten stellen: wat zal over twee jaar hetzelfde ... Meer lezen

    10,99 €

  • Scarcity

    Why having too little means so much

    door Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Meer lezen

    9,49 €

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    door Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Meer lezen

    8,99 €

  • Misbehaving

    The Making of Behavioural Economics

    door Richard H. Thaler ...
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles.... ... Meer lezen

    10,99 €

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    door E F Schumacher ...
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... Meer lezen

    10,99 €

  • Ik maak het uit!

    een gezonde relatie met je smartphone in 30 dagen

    door Catherine Price ...
    Vertaald door Vanja Walsmit ...
    Is je telefoon het eerste wat je oppakt als je wakker wordt, en het laatste wat je neerlegt voor het slapengaan? Wat begon als een belofte van efficiëntie en tijdsbesparing blijkt ons geheugen, onze focus en ons denkvermogen aan te tasten. Misschien wil je wel minder tijd aan je telefoon besteden, maar weet je niet waar je moet beginnen. Catherine Price biedt een praktisch en uitvoerbaar plan om ... Meer lezen

    9,99 €

  • The Undoing Project

    A Friendship that Changed the World

    door Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every w... ... Meer lezen

    9,49 €