Skip to main content
Search Button
België Kobo Shop Cadeaukaarten Hulp

Kobo Rakuten

Verlanglijstje

Winkelwagen

Je krijgt de VIP-behandeling!

Artikel(en) niet beschikbaar voor aankoop
Bekijk je winkelwagentje. Je kunt de niet-beschikbare artikelen nu verwijderen of we verwijderen ze bij de kassa automatisch.
artikelenartikel
artikelenartikel

Aanbevolen voor jou

Loading...

eBooks in de categorie Consumentengedrag

Als je eBooks uit de categorie Consumentengedrag' leuk vindt, dan vind je deze toptitels ook geweldig.
1 - 24 van 3063 resultaten worden weergegeven
Skip side bar filters

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    door Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Meer lezen

    9,42 €

  • Obsessed

    Building a Brand People Love from Day One

    door Emily Heyward ...
    **The 2020 Porchlight Marketing & Sales Book of the YearThe cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate.**We're in the midst of a startup revolution, with new brands popping up every day, taking over ... Meer lezen

    Was 10,27 € Nu 7,52 €

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    door Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Meer lezen

    Gratis

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    door Kate Raworth ...
    **Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award***Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can ... Meer lezen

    9,99 €

  • Influence, New and Expanded

    The Psychology of Persuasion

    door Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Meer lezen

    19,99 €

  • Nudge

    The Final Edition

    door Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Meer lezen

    10,99 €

  • Indistractable

    How to Control Your Attention and Choose Your Life

    door Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Meer lezen

    10,45 €

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    door Barry Schwartz, Nathan N. Cheek ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Meer lezen

    9,99 €

  • Stumbling on Happiness

    door Daniel Gilbert ...
    In this fascinating and often hilarious work – winner of the Royal Society of Science Prize 2007 – pre-eminent psychologist Daniel Gilbert shows how – and why – the majority of us have no idea how to make ourselves happy.We all want to be happy, but do we know how? When it comes to improving tomorrow at the expense of today, we're terrible at predicting how to please our future selves.In ... Meer lezen

    Was 9,47 € Nu 7,79 €

  • Hooked

    How to Build Habit-Forming Products

    door Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Meer lezen

    10,99 €

  • The Challenger Sale

    How To Take Control of the Customer Conversation

    door Matthew Dixon, Brent Adamson ...
    THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLDWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not is ... Meer lezen

    14,99 €

  • The Millionaire Next Door

    door Thomas J. Stanley, William D. Danko ...
    Serie Boek 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Meer lezen

    13,03 € of Gratis met Kobo Plus

  • Scarcity

    Why having too little means so much

    door Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Meer lezen

    9,49 €

  • The Scout Mindset

    Why Some People See Things Clearly and Others Don't

    door Julia Galef ...
    'Original, thought-provoking and a joy to read' Tim HarfordWinner of best smart thinking book (Business Book Awards) and a Guardian best books of 2021When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a 'soldier' mindset. From tribalism and wishful thinking, to rationalising in our personal lives and everything in between, we are ... Meer lezen

    3,99 €

  • Same as Ever

    De onzekere toekomst beter begrijpen? Begin met wat nooit verandert.

    door Morgan Housel ...
    Tijdloze lessen over risico's, het grijpen van kansen en een goed leven leiden. Bij het maken van toekomstplannen vragen we vaak: wat zal de economie over twee jaar doen? En wat zal er over vijf jaar anders zijn? Maar de belangrijke gebeurtenissen die de toekomst bepalen, zijn inherent onvoorspelbaar. In plaats daarvan zouden we een andere vraag moeten stellen: wat zal over twee jaar hetzelfde ... Meer lezen

    10,99 €

  • Small Is Beautiful

    A Study of Economics as if People Mattered

    door E F Schumacher ...
    Small is Beautiful is E. F. Schumacher's stimulating and controversial study of economics and its purpose. This remarkable book examines our modern economic system - its use of resources and impact on how we live - questioning whether they reflect what we truly care about. The revolutionary ideas are as pertinent, inspirational and thought-provoking today as when they were first published in 1973. ... Meer lezen

    10,99 €

  • Misbehaving

    The Making of Behavioural Economics

    door Richard H. Thaler ...
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional econ... ... Meer lezen

    10,99 €

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    door Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Meer lezen

    8,99 €

  • The Wisdom of Crowds

    door James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Meer lezen

    Was 8,58 € Nu 7,52 €

  • Contagious

    Why Things Catch On

    door Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Meer lezen

    15,65 €

  • The Undoing Project

    A Friendship that Changed the World

    door Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But ... Meer lezen

    9,49 €

  • The Basic Laws of Human Stupidity

    The International Bestseller

    door Carlo M. Cipolla ...
    'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from ... Meer lezen

    14,99 €

  • Ik maak het uit!

    een gezonde relatie met je smartphone in 30 dagen

    door Catherine Price ...
    Vertaald door Vanja Walsmit ...
    Is je telefoon het eerste wat je oppakt als je wakker wordt, en het laatste wat je neerlegt voor het slapengaan? Wat begon als een belofte van efficiëntie en tijdsbesparing blijkt ons geheugen, onze focus en ons denkvermogen aan te tasten. Misschien wil je wel minder tijd aan je telefoon besteden, maar weet je niet waar je moet beginnen. Catherine Price biedt een praktisch en uitvoerbaar plan om ... Meer lezen

    9,99 €

  • The Undoing Project

    A Friendship That Changed Our Minds

    door Michael Lewis ...
    “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street JournalForty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of ... Meer lezen

    Was 8,15 € Nu 7,09 €