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Brand Now

How to Stand Out in a Crowded, Distracted World

door Nick Westergaard ...

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start ... Meer lezen

10,99 €

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just produce content and connect on every social network. To stand out today, you need to start
... Meer lezen
Get Scrappy

Smarter Digital Marketing for Businesses Big and Small

door Nick Westergaard ...

Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy.It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, ... Meer lezen

9,99 €

Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy.It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms,
... Meer lezen
Audioboek

Brand Now

How to Stand Out in a Crowded, Distracted World

door Nick Westergaard ...

Verteld door Nick Westergaard ...

Niet ingekort

4 uur 45 min

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:● Create a brand with meaning● Reinforce it with the right touchpoints● Hone your brand's unique story● Share it through engaging content● ... Meer lezen

22,29 €

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:● Create a brand with meaning● Reinforce it with the right touchpoints● Hone your brand's unique story● Share it through engaging content●
... Meer lezen
Audioboek

Get Scrappy

Smarter Digital Marketing for Businesses Big and Small

door Nick Westergaard ...

Niet ingekort

5 uur 23 min

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth ... Meer lezen

26,75 €

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth
... Meer lezen

Never Lose a Customer Again

Turn Any Sale into Lifelong Loyalty in 100 Days

door Joey Coleman ...

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Meer lezen

10,27 €

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy,
... Meer lezen
Guerrilla Marketing, 4th Edition

Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

door Jay Conrad Levinson ...

**NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of ... Meer lezen

11,99 €

**NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.**Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of
... Meer lezen
Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

door Charlene Li, Josh Bernoff ...

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies ... Meer lezen

14,19 € of Gratis met Kobo Plus

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies
... Meer lezen
The Minimalist Entrepreneur

How Great Founders Do More with Less

door Sahil Lavingia ...

**“Pay attention.”—Jason FriedA revolutionary roadmap for building startups that go the distance**Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer ... Meer lezen

5,08 €

**“Pay attention.”—Jason FriedA revolutionary roadmap for building startups that go the distance**Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer
... Meer lezen
Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

door Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Meer lezen

3,89 €

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Meer lezen
Reengineering Retail

The Future of Selling in a Post-Digital World

door Doug Stephens ...

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Meer lezen

10,91 €

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the
... Meer lezen
Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

door Ann Handley ...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Meer lezen

18,99 €

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the
... Meer lezen
Play Bigger

How Rebels and Innovators Create New Categories and Dominate Markets

door Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating ... Meer lezen

3,99 €

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating
... Meer lezen

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Door Nick Westergaard vertelde boeken

Brand Now

Get Scrappy

Brand Now

Get Scrappy

Mensen die dit hebben gelezen, genoten ook van

Never Lose a Customer Again

Guerrilla Marketing, 4th Edition

Groundswell, Expanded and Revised Edition

The Minimalist Entrepreneur

Play Bigger

Reengineering Retail

Everybody Writes

Play Bigger