**A NATIONAL BESTSELLER & FINANCIAL TIMES BUSINESS BOOK OF THE MONTH"Full of powerful, practical lessons on changing how we think and act." –Eric Schmidt, former CEO and Chairman of Google**"A must-read for board members, executives, and investors.” – Amy Bance, investor and Fortune 500 Board MemberThe Venture Mindset is a playbook on how to adapt to a rapidly changing world, make smarter bets, launch new ventures, and transform tr...

Inspired by venture capitalists’ unique mindset, this is a transformative playbook for delivering extraordinary results in modern organizations, from a Stanford professor and a technology executive.Behind life changing companies like Amazon, Google, Moderna, SpaceX, and Zoom are Venture Capital investors. VCs are known for their extraordinary ability to spot emerging trends, identify disruptive startups, attract talent, and bring new industries into being.I...

THE KEY TO UNDERSTANDING COMPANY GROWTH AND DECLINE —FROM THE UNDISPUTED EXPERT ON VALUATIONThroughout his storied career, Aswath Damodaran has searched for the universal key to demystify corporate finance and valuation. Now, at last, he offers the groundbreaking answer to readers everywhere.It turns out there is a corporate lifecycle very much like our own — with unique stages of growth and decline. And just as we must learn to act our age, so too must com...

Beat the odds with a bold strategy from McKinsey & Company"Every once in a while, a genuinely fresh approach to business strategy appears"—legendary business professor Richard Rumelt, UCLAMcKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies.Strategy Beyond t...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh....

Named one of the best strategy books of 2021 by strategy+businessGet to better, more effective strategy.In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technol...

A digital media expert describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible—or even desirable—to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the atte...

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble ...

Using a data-driven approach, Super Founders is a “must-read” (Eric Yuan, founder and CEO, Zoom) examination of what differentiates billion-dollar startups from the restAs a venture capitalist, Ali Tamaseb has amassed perhaps the largest dataset ever on startups. He compared billion-dollar startups with those that failed to make the grade, using 30,000 data points encompassing nearly every factor: number of competitors, ma...

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the ...

Learn about concepts, management, and commerce in The Business Book.Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to...

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little ...