Brands moving into club culture to act as sponsors and supporters. People and ideas emerging from club culture to influence media, fashion, gaming, advertising, design, beauty, tourism and more. Selling The Night is the first book to join the dots between club culture and the wider creative industries. Selling The Night hears from more than 100 DJs, promoters, agents, marketers, writers, designers, photographers, curators, academics, educators, activists, policymakers and venture capitalis...

They say nothing good happens after midnight, but in the case of creativity, that's just not so. The night fosters a different kind of creativity: something urgent, spontaneous, carved out of necessity. Tracking the past, present and future of this complex, often contradictory dynamic. Selling The Night explores what happens when this creativity influences wider culture and converges with everything from media, advertising, design and to gaming, fashion, hospitality, alcohol, beauty, touri...