This book investigates the phenomenon of artificial intelligence (AI) in the accounting world. It integrates accounting competencies with specific competencies in AI and other digital technologies and offers an interdisciplinary perspective.First, the authors review and discuss the literature to summarize and systematize extant research on digitalization in accounting. Second, case studies are included to illustrate the potential impact of AI in business contexts in terms of opport...

Artificial Intelligence is transforming industries and reshaping society, making AI literacy essential in today's fast-evolving digital landscape. This comprehensive guide introduces generative AI concepts for beginners, offering foundational knowledge on technologies like GPT-4, Large Language Models (LLMs), and neural networks. It explores the inner workings of GPT-4 and LLMs, the structure and function of deep learning and neural networks, and practical applications of AI technologies a...

A Practical Guide to Data Analysis Tools and Techniques, Big Data, and Real-World Application for Beginners. From raw data to actionable insights - journey through the essentials of data analytics!Data analytics is becoming increasingly important in today's data-driven society, and so has the demand for data analysts. Data Analytics Essentials You Always Wanted to Know (Data Analytics Essentials) is a comprehensive yet succinct manual, perfect for you if you are ...

Why Every Corporate Leader Needs This Book to Master AI GovernanceAI is reshaping industries faster than most leadership teams can adapt. Companies with strong digital and AI capabilities are outperforming peers by two to six times in Total Shareholder Return. The gap is widening as leaders compound their advantages, making it increasingly difficult for others to keep pace. Without proper governance, directors expose their organizations to costly failures. AI in th...

Unlock the Power of Data: Transform Your Marketing Strategies with Data ScienceIn the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are de...

The EU AI Act is here, and contrary to popular opinion, it is not just Europe's problem. As the first comprehensive law to regulate AI systems, the AI Act attempts to establish a global framework, setting limits on dynamic technological developments and creating new legal responsibilities for organisations worldwide. The AI Act's definition of AI systems is expansive, covering a wide range of technologies, even those that, until recently, were considered traditional machine learning models...

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the abundance of data. These developments require mastering new capabilities.The Machine Age of Customer Insight explains the transformation of customer insights and demonstrates the...

The ebook edition of this title is Open Access and freely available to read online.Smart industry requires better management. As industrial and production systems are future-proofed, becoming smart and interconnected through use of new manufacturing and product technologies, work is advancing on improving product needs, volume, timing, resource efficiency, and cost, optimally using supply chains.Presenting innovative, evidence-based, and cutting-edge case studies, with new ...

This open access book constitutes the refereed proceedings of the 23rd International Conference on Software Business, ICSOB 2023, which was held in Lahti, Finland, during November 27–29, 2023. The special theme of ICSOB 2023 was Digital Agility: Mastering Change in Software Business and Digital Services.The 27 full papers and 8 short papers presented in this book were carefully reviewed and selected from 79 submissions.They were organized in topical sections as fol...

This book delves into the intersection of generative artificial intelligence (AI) and the financial Technology (FinTech) industry. This book provides a comprehensive exploration of how Generative AI, a cutting-edge subset of artificial intelligence, is fundamentally altering the landscape of finance. It meticulously unravels the intricate ways in which advanced algorithms, powered by generative AI, are transforming traditional financial processes, decision-making, risk assessment, portfoli...

Design a scalable AI governance program that protects innovation, manages risk, and builds long-term enterprise trust.Practical AI Governance equips senior AI, technology, risk, and business leaders with a structured framework for embedding responsible AI oversight across complex organizations. As AI investment accelerates and regulatory scrutiny intensifies, this book outlines a proactive governance model designed to align innovation with...

This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organiza...