The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?A successful subscription business is built on lasting relationships, not one-time sales.Stop chasing sales and start creating value.The third edition of this ground-breaking book offers updated ad...

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader.When you recognize what's happening, you can apply those same methods to your own writing.Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:Using analogies to illustrate unseen conceptsAppealing to the reader's innate curiosity...

What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author?Write the book you want to see in the world.Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose.This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to...

Master the art and science of writing voice with this transformative guide.The Writer's Voice is a comprehensive, hands-on guide to this little-understood aspect of writing. Structured as a twelve-week writing course, the book includes:Explanations and examples of how stylistic decisions (punctuation, sentence length) affect the readerExercises and writing prompts to experiment with different aspects of your writing voiceS...

The Secrets of Business Writing SuccessIf writing is any part of your job, you owe it to yourself to figure out how to get it done consistently, efficiently, and successfully.This book covers the business communication skills no one teaches you in writing class:How to collaborate effectively with stakeholders or subject matter expertsWhy the style guide is your friend, and how to create one for your businessThe mos...

Stop hoping for good writing days and start creating them.Writing advice often focuses on craft, yet most people get hung up on process. How can you be creative without waiting passively for inspiration? How do you finish the projects you start and get your creative work into the world?The Writer's Process offers practical, sustainable advice for the modern writer. Calling on research in creativity and flow, the book bridges the gap between the art...

What’s the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot — a game-changing project that disrupts business as usual. Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors’ work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan. The Moonshot Effect is a must-read for lea...

If you want to be a better writer, stop focusing on the words and take a good look at your process using this interactive workbook.Writing isn't a talent, it's a process with many phases. You may be skilled at some parts and weaker at the others.Whether you're working on a novel or writing on the job, make the most of your writing time by tuning your process to fit your unique attributes and strengths.Based on the widely-used book The Writer's P...

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored.In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people.Learn how to make your emails work for you rather than against you with this short, practical guide. Topics includeCrafting effective subject linesWriting emails that people res...

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what's happening, you can apply those same methods to your own writing.Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:- Using analogies to illustrate unseen concepts- Appealing to the reader's innate curiosity- B...

Business runs on emails, yet we rarely give them enough thought. Too often, our messages are misunderstood, misfiled, or ignored.In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people.Learn how to make your emails work for you rather than against you with this short, practical guide. Topics includeCrafting effective subject linesWriting emails that people res...

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.Have you changed your marketing practices to thrive in this new reality?Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or t...