In today's world, your attention is under siege. Endless notifications, constant multitasking, and a flood of information leave your mind scattered, your memory dulled, and your energy drained. What if you could reclaim control-not through hacks or quick fixes, but through a structured system that strengthens your mental stamina the way athletes train their bodies?This book delivers that system. Grounded in cognitive science and designed for real lives, it offers an 8-week attentio...

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to gre...

Developing your emotional intelligence just got easierExperts are beginning to agree that types of intelligence other than IQ (Intelligence Quotient) have evolved as human capacities over the last two million years. Low Emotional Intelligence Quotient or EQ can be perceived as the absence of control over the outcome of a situation. Do you ever feel like this is the case - you keep getting 'poor luck' or cannot influence better results? When you have a high ...

A decade on from its birth, emotional intelligence is attracting more attention than ever before. Why? Because of its proven connection to performance. Tomorrow's leaders will have to be facilitators who work collaboratively to help others develop their potential, and this will require emotionally intelligent skills and attitudes. Against this landscape, Applied EI provides the tools and advice needed to develop and manage a relationship with yourself and create positive relationships with...

To establish a long-lasting relationship, the brand offers intangible benefits that sometimes overshadow its tangible offerings. It is becoming increasingly challenging with the proliferation of communication technology, as people strive to stay connected and updated with information. The emergence of branding topics has been evident in recent years, marked by the proliferation of branding categories that apply to both the manufacturing and service industries. A brand is referred to as a l...

In a society that is fixated on big gestures and sudden achievement, "Micro Habit" shows the real potential of little, gradual improvements. This revolutionary book reveals how, over time, the apparently little things we do every day may add up to astonishing results. "Micro Habit" offers a useful and empirically supported framework to help you reach your goals, whether you want to get healthier, become more productive, or develop personally.By using state-of-the-art research in be...

Teaching is a rewarding, yet demanding profession, one in which a person needs to be fully prepared. This book focuses on the applied psychological skills, strategies and resources, which will help to ensure you are equipped with personal and professional expertise to survive in the classroom. In the book you will find:- An overview of important psychological themes within teaching such as confidence, motivation and self esteem- Explorations of physical issues related to su...

Study of Behavioral Sciences delves into the intricate study of human behavior, exploring how psychology and sociology intersect to shape individual and societal actions. Behavioral science offers valuable insights into why we make certain decisions, form habits, and behave in particular ways, providing a practical framework to understand and influence human behavior.This book introduces readers to key concepts such as behavioral communication, interpersonal dynamics, and nonverbal ...

What if the real edge in life and work isn't having more information-but thinking better with what you already have?In a world flooded with noise, complexity, and pressure to decide fast, most people fall back on habit, intuition, or overwhelm. But what if you could use a handful of powerful frameworks to cut through confusion, simplify complex problems, and make decisions with confidence? This book offers exactly that: a practical approach to mental models-the clear, transferable ...

What if your memory could work for you, not against you?In a world of constant distractions and mental overload, unlocking the full potential of your mind is not a luxury — it's a necessity.Memory Maps: Unlocking Your Mind's Potential is your step-by-step guide to understanding how memory truly works — and how to harness it. Whether you're a student aiming to study smarter, a professional seeking mental clarity, or someone who wants...

What If You Could Learn from the Regrets of Others-Before It's Too Late?At the end of life, people often reflect on missed opportunities, words left unsaid, and dreams never pursued. But what if you didn't have to wait until the end to realize what truly matters?This book explores the 111 most common regrets people face-and more importantly, it provides the psychological foundations, consequences, and practical strategies to help you make choices today ...

In today's fast-paced digital world, parenting has become an ever-evolving challenge. How can we raise resilient, well-adjusted children while navigating the influence of screens and devices that compete for our kids' attention?In "Hold On To Your Kids," you'll discover a roadmap for modern parenting, providing the tools and insights needed to guide your children through the digital age with confidence and resilience. Drawing from the wisdom of experts, real-life experiences, and t...