The Heineken Story follows four generations of the Heineken family and the company that transformed a nineteenth-century Amsterdam brewery into one of the world's most recognizable beer businesses. Barbara Smit's source-based narrative covers Gerard Adriaan Heineken's early industrial and scientific modernization; the rise of lager and pure yeast culture; Leo van Munching's creation of Heineken's American premium-import position; Freddy Heineken's fight to restore family control and constr...

Sneaker Wars traces the rise of Adolf "Adi" Dassler and Rudolf Dassler from a small Bavarian shoe business to the creation of Adidas and Puma. The narrative follows the brothers through the Berlin Olympics, war and denazification, the postwar split, athlete endorsements, World Cups, Olympic politics, sports sponsorship, the rise of Nike and Reebok, and the later reinvention of both companies. It is a business history of family rivalry, product innovation, branding, sports marketing, and th...

Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand.Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, a...

A collection of inspirational stories of ordinary people who took a great idea and turned it into a hugely successful business. Learn how the founders of enormously profitable enterprises like Just Cuts, Aussie Home Loans, ModelCo, Elite Introductions,Fat Prophets, EcoStore and fastflowers.com, took a great idea and turned it into a highly lucrative business. Discover what drove them forward, the risks they took, and how they've managed to keep their businesses going through the inevitable...

About 50km outside of Cape Town lies the beautiful town of Stellenbosch, nestled against vineyards and blue mountains that stretch to the sky. Here reside some of South Africa's wealthiest individuals: all male, all Afrikaans – and all stinking rich. Johann Rupert, Jannie Mouton, Markus Jooste and Christo Weise, to name a few.Julius Malema refers to them scathingly as 'The Stellenbosch Mafia', the very worst example of white monopoly capital. But who really are these mega-wealthy i...

This book includes personal stories narrated by seventeen people from different parts of the United Kingdom, the USA, Ireland, Canada and Australia. It will teach you how to present a personal story in a concise and interesting form. You can listen to the samples of all the 17 accents free on Audible.Our intention in recording this range of voices was neither to collect as many accents as possible, nor to find the most typical or strongest accents. Rather, our aim was to illustrate ...

The compelling story behind a fascinating Australian legend - fashion designer Carla Zampatti.Carla Zampatti is an enduring Australian fashion icon. In 2015, in a remarkable feat of longevity, she celebrated the 50th anniversary of her fashion house in Australia. And despite the fact that so many of us have grown up with Carla Zampatti - loving, coveting and wearing her elegant, beautiful designs - very few of us know the private woman behind the brand. And yet it is a compelling, ...

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind ...

A classic book about the pleasures of wine by the editor of The Oxford Companion to WineEven the French admit that Jancis Robinson is the "undisputed mistress of the kingdom of wine" (Le Figaro) and her is vintage memoir of a life in wine. Internationally renowned for her work in both television and print, she is the editor of the bestselling Oxford Companion to Wine and has won more than two dozen major awards around the world. Tasti...

Meet Pete Brown: beer jounalist, beer drinker and author of an irreverent book about British beer, Man Walks Into A Pub. One day, Pete's world is rocked when he discovers several countries produce, consume and celebrate beer far more than we do. The Germans claim they make the best beer in the world, the Australians consider its consumption a patriotic duty, the Spanish regard lager as a trendy youth drink and the Japanese have built a skyscrapter in the shape of a foaming glass o...

'Perfection is an intimidating and inspiring experienc. A craft doesn't progress to art in short order; it develops, it evolves, it absorbs subconscious delicacies and represents them as new insights, and finally it becomes art.' Tony Bilson has been one of Australia's leading chefs for over forty years, and his restaurants represent milestones in Australian gastronomy. From a childhood in country Victoria, Tony quickly established himself as a true bon vivant, and he recounts wil...

Australia is different—a vast island-continent with distances so great that the capital of Western Australia is closer to Singapore than it is to Sydney. The landscape embraces magnificent tropical rainforests and deserts the size of several European states; temperate areas that sustain a flourishing wine industry, making Australia the world's fourth largest wine exporter; a sixteen-thousand-mile coastline of breathtaking beaches; and its unique fauna is testament to the country's "down-un...