Create a workplace that attracts and inspires the world’s brightest talentIn Future Work World: How Leaders Can Create Destinations for Talent that Excite, Entice & Engage, Chief Strategy Officer of Cpl and Head of the Future of Work Institute, Barry Winkless, delivers a practical strategy guide for attracting, retaining, and empowering the talent you need to drive your business forward.Winkless describes the contemporary reality of work, how it is...

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writin...

The secrets that experts and top professionals use to stay at the top of their game.Get results fast with this quick, easy guide to the fundamentals of Mind PowerIncludes how to:• Produce creative and innovative ideas• Remember names, numbers and concepts• Sharpen your mental reflexes, whatever your age• Ask the right questions and understand other points of view• Make good decisions and stick to them

Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.The Idea Generator is a powerful handbook. It will help you solve problems, create new opportunities and improve individual and team performances. It will benefit anyone i...

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, sce...

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach...

It is often claimed that 70% of organizational change efforts fail, despite the popularity of linear change models. However these linear approaches to change are often based on the premise that change is predictable and straightforward, when actually change is complex, with the 'human' element often changing the functioning of the organizational system as a whole.Leading Change provides the practical framework that allows leaders to actively engage with a ...

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key needs:  to give professionals highly practical guidance that they can use in their careers immediat...

Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not t...

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the ...

Clearly structured in 36 short sections, this practical book provides rapid, accessible advice on all the essential management challenges.Focusing on the managers key role - managing teams to get things done, this book looks at the essential parts of management from unusual perspectives and different angles.Structured with the busy manager in mind, you can dip into any section of the book and read it as an individual piece of advice or read it end-to-end to gain an overall...

How do we make the most of the greatest global shift in the world of work for a century and radically redesign the way we work—forever?Professor Lynda Gratton is the global thought-leader on the future of work. Drawing on thirty years of research into the technological, demographic, cultural, and societal trends that are shaping work and building on what we learned through our experiences of the pandemic, Gratton presents her innovative four-step framework for rede...