Create motion-rich, beautiful iAd adverts for iOS devices and incorporate techniques to help boost revenue and brand awareness.Key FeaturesCreate interactive iAd mobile adverts that appear in applications downloaded from the App Store.Learn to use the drag and drop visual tool, iAd Producer, to create ads without any experience with the underlying technologies.Reach an audience that downloads over 200 apps per second and leave a lasting, memora...

A biography of Tor—a cultural and technological history of power, privacy, and global politics at the internet's core.Tor, one of the most important and misunderstood technologies of the digital age, is best known as the infrastructure underpinning the so-called Dark Web. But the real “dark web,” when it comes to Tor, is the hidden history brought to light in this book: where this complex and contested infrastructure came from, why it exists, and how it connects wi...

Eight references in one-fully revised to include all the new features and updates to Windows 7As the #1 operating system in the world, Windows provides the platform upon which all essential computing activities occur. This much-anticiapted version of the popular operating system offers an improved user experience with an enhanced interface to allow for greater user control.This All-in-One reference is packed with valuable information from eight minibooks, m...

Your ultimate guide to Android, this book brings you everything you need to know about the hugely popular operating system. With step-by-step tutorials showing you how to master your handset and all the hottest apps to extend your phones capabilities, all the secrets of Android are revealed.

Your key to making this revolutionary new approach work for you and your organizationGoogle Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do — and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your "app-titude" by giving you the low-down on choosing, setting up, and using these nifty and powerful gadgets for work or play.Whether y...

This hands-on, friendly guide shows you how to harness FileMaker's power to make your information work for you. With a few mouse clicks, the FileMaker Pro 11 database helps you create and print corporate reports, manage a mailing list, or run your entire business. FileMaker Pro 11: The Missing Manual helps you get started, build your database, and produce results, whether you're running a business, pursuing a hobby, or planning your retirement. It's a thorough, accessible guide fo...

In early reviews, geeks raved about Windows 7. But if you're an ordinary mortal, learning what this new system is all about will be challenging. Fear not: David Pogue's Windows 7: The Missing Manual comes to the rescue. Like its predecessors, this book illuminates its subject with reader-friendly insight, plenty of wit, and hardnosed objectivity for beginners as well as veteran PC users.Windows 7 fixes many of Vista's most painful shortcomings. It's speedier, has fewer int...

Excel, the world's most popular spreadsheet program, has the muscle to analyze heaps of data. Beyond basic number-crunching, Excel 2010 has many impressive features that are hard to find, much less master -- especially from online help pages. This Missing Manual clearly explains how everything works with a unique and witty style to help you learn quickly.Navigate with ease. Master Excel's tabbed toolbar and its new backstage viewPerform a va...

IBM Cognos 10 is the next generation of the leading performance management, analysis, and reporting standard for mid- to large-sized companies. One of the most exciting and useful aspects of IBM Cognos software is its powerful custom report creation capabilities. After learning the basics, report authors in the enterprise need to apply the technology to reports in their actual, complex work environment. This book provides that advanced know how. Using practical examples based on years of t...

Windows 8.1 continues the evolution of the most radical redesign in Microsoft’s history. It combines the familiar Windows desktop with a new, touchscreen-friendly world of tiles and full-screen apps. Luckily, David Pogue is back to help you make sense of it—with humor, authority, and 500 illustrations.The important stuff you need to know:What’s new in 8.1. The update to 8.1 offers new apps, a universal Search, the return of the Start menu, and several...

Accompanied by plenty of tips and tricks, this tutorial style book has ample examples and screenshots to ease your learning curve. If you use Prezi in business and want to take your presentations to the next level, or if you want to become the office Prezi guru, this book is for you.

Data analysis expressions (DAX) is the formula language of Power Pivot. Learning the DAX language is key to empower Excel users so they can take advantage of these new Business Intelligence (BI) capabilities. This volume clearly explains the concepts of Power Pivot while at the same time offering hands-on practice to engage the reader and help new knowledge stick. This second edition has been updated for the Excel 2016 user interface while still providing a bridge for readers wanting to le...