Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advert...

Deborah Fallows has spent much of her life learning languages and traveling around the world. But nothing prepared her for the surprises of learning Mandarin, China's most common language, or the intensity of living in Shanghai and Beijing. Over time, she realized that her struggles and triumphs in studying the language of her adopted home provided small clues to deciphering the behavior and habits of its people,and its culture's conundrums. As her skill with Mandarin increased, bits of th...

The mass media are of paramount importance in the formulation and transmission of messages about key developments of global significance, such as terrorism and the war in Iraq, yet the key mediating role of translation in the reception of speeches and addresses of figures like Osama Bin Laden and Saddam Hussein has remained largely invisible.Incorporating the results of extensive fieldwork in key global news organizations such as Reuters, Agence France Press and Inter Press Service...

Discover the Fun, Addictive Way to Learn Norwegian! Introducing Our New Bilingual Text Series Each Unique Story is Inspired by a Historical Figure & Written in Modern Language for Readers of All Ages to Enjoy!   Looking for a fun way to learn Norwegian? We’ve got the book series for you! Our new bilingual text series features books written Norwegian for all skill levels. Translated sentence by sentence, the ...

Routledge Translation Guides cover the key translation text types and genres and equip translators and students of translation with the skills needed to translate them. Concise, accessible and written by leading authorities, they include examples from existing translations, activities, further reading suggestions and a glossary of key terms.Scientific and Technical Translation focuses on texts that are typically translated in scientific and technical domains, such as techn...

The wide-ranging essays presented in this book deal more with the practical than with the theoretical aspects of translation. The emphasis throughout is on the element of discovery inherent in the making as well as in the reading of translations. The author states that translation is necessary to any developed literary culture, and argues that translation into English has made it possible for an Indian literary text to be read and discussed more widely than it could be in any other Indian lan...

Discover the Fun, Addictive Way to Learn Portuguese! Introducing Our New Bilingual Text Series Each Unique Story is Inspired by a Historical Figure & Written in Modern Language for Readers of All Ages to Enjoy!   Looking for a fun way to learn Portuguese? We’ve got the book series for you! Our new bilingual text series features books written Portuguese for all skill levels. Translated sentence by sentence, t...

Being a Successful Interpreter: Adding Value and Delivering Excellence is a practice-oriented guide on the future of interpreting and the ways in which interpreters can adjust their business and professional practices for the changing market.The book considers how globalisation and human migration have brought interpreting to the forefront and the subsequent need for interpreters to serve a more diverse client base in more varied contexts. At its core is the view that inte...

The role of translation in the formation of modern Japanese identities has become one of the most exciting new fields of inquiry in Japanese studies. This book marks the first attempt to establish the contours of this new field, bringing together seminal works of Japanese scholarship and criticism with cutting-edge English-language scholarship.Collectively, the contributors to this book address two critical questions: 1) how does the conception of modern Japan as a culture of trans...

Electronic texts and text analysis tools have opened up a wealth of opportunities to higher education and language service providers, but learning to use these resources continues to pose challenges to scholars and professionals alike. Translation-Driven Corpora aims to introduce readers to corpus tools and methods which may be used in translation research and practice. Each chapter focuses on specific aspects of corpus creation and use. An introduction to corpora and overview of applicati...

Daisaku Ikeda (b. 1928) is an international Buddhist leader, peacebuilder, prolific author, and the founder of the secular Soka kindergartens, elementary and secondary schools, women’s college and universities in seven countries across Asia and the Americas. He has emerged as an important educational philosopher and practitioner whose perspectives on dialogue, value-creation (soka), global citizenship, and the deep inner transformation he calls "human revolution" have informed the...