Development is a large and central part of the American TV industry, and yet the details of how it works – who makes development decisions and why, where ideas for new shows come from, even basics like the differences between what TV studios and TV networks do – remain elusive to many.In this book, lecturer and acclaimed television producer Bob Levy offers a detailed introduction to television development, the process by which the Hollywood TV industry creates new scripted series. ...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing ...

"More than an incredible adventure story . . . a beautiful book about family and finding a way to achieve more than you ever thought possible." —Brad Meltzer, #1 New York Times–bestselling author of The Lightning RodFinalist, Colorado Book AwardHonorable Mention, National Outdoor Book AwardsErik Weihenmayer is the first and only blind person to summit Mount Everest, the highest point on Earth. Descend...

When Artie Lange joined the permanent cast of The Howard Stern Show in 2001, it was possibly the greatest thing ever to happen in the Stern universe, second only to the show’s move to the wild, uncensored frontier of satellite radio. Lange provided what Stern had yet to find all in the same place: a wit quick enough to keep pace with his own, a pathetic self-image to dwarf his own, a personal history both heartbreaking and hilarious, and an ingrained sense of self-sabotag...

2018 Colorado Book Awards finalist in the Creative Nonfiction and National Bestseller and Honorable Mention Award Winner in the Outdoor Literature category of the 2017 National Outdoor Book Awards (NOBA) — "A beautiful book about family and finding a way to achieve more than you ever thought possible." —Brad Meltzer, New York Times bestselling authorErik Weihenmayer has a long history of turning obstacles...

The outrageously funny, heartbreaking, and surprising story of Tracy Morgan's rise from ghetto wiseass to superstar comedian.Who is Tracy Morgan? The wildly unpredictable funnyman who rocketed to fame on Saturday Night Live? The Emmy-nominated actor behind the sly and ingenious character Tracy Jordan on the award-winning hit sitcom 30 Rock, whose turbulent personal life often mirrors that of his fictional alter ego? Is he Chico Divine, the life of...

NEW YORK TIMES BESTSELLERThe beloved New York Times-bestselling guide to inspiring girls to pursue a life of adventure and excitement-updated and at last in paperback.Why should girls miss out on the joy of adventure? They can jump off rocks, swing on ropes, and climb trees just as well as boys can. But girls often allow fear to stand in their way.In The Gutsy Girl, author Caroline Paul emboldens girls to ...

Accomplished outdoor explorer Gregg Treinish loves adventure! Whether it's spending two years hiking the remote and perilously high Andes Mountains or coming face to face with wolverines, lynx, and bears, Gregg always knows where the action is. With gripping—and totally true—stories of incredible adventures, extreme excursions, and ultimate survival, this book will have you on the edge of your seat.

"Comprehensive and deeply sympathetic. The thoroughness and authority of [this biography of Daniel Boone] are beyond dispute." — Washington Post Book WorldThe story of Daniel Boone is the story of America—its ideals, its promise, its romance, and its destiny. Bestselling, critically acclaimed author Robert Morgan reveals the complex character of a frontiersman whose heroic life was far stranger and more fascinating than the myths that surr...

Have you ever:Climbed Mount Everest?Been a skateboarding champion?Won a race at school sports day?If you answered NO to all of the above then this is the book for you! Scared of heights? Great! Feel green about extreme sports? Super! Inside you can read about lots of crazy stuff and how to survive - or avoid it.Love your inner wimp!Inside:Extreme Sports on Land - Bikes, Climbing, Speed Skiing (and Bobsleigh), Extreme Running and Triathlon

In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider, if you cannot ...

Most consumers don't trust companies as much as they used to. So how has Bryan Pearson convinced 99.99 percent of his ten million customers in LoyaltyOne's AIR MILES Rewards Program to willingly share their personal information? Pearson shows readers how to build the unwavering consumer loyalty needed for long-term relationships and how to do so without infringing on the privacy of their consumers. The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly ...