Reimagining Rural: Urbanormative Portrayals of Rural Life examines the ways in which rural people and places are being portrayed by popular television, reality television, film, literature, and news media in the United States. It is also an examination of the social processes that reinforce urbanormative standards that normalize urban life and render rural life as something unusual, exotic, or deviant. This includes exploring the role of the media as agenda setting agent, informing people ...

This volume considers the rise of a new mode of creating, spreading, and encountering moral claims and ideas as they are expressed within spectacles. Brian M. Lowe explains how spectacles emerge when we are saturated with mediated representations—including pictures, texts, and videos—and exposed to television and movies and the myriad stories they tell us. The question of which moral issues gain our attention and which are neglected increasingly relates to how societal concerns are support...

For centuries, rabbits have been used as a food commodity. And yet even today when there are millions of families keeping rabbits as domestic companions, the parallel perception of those prey animals as commodity remains equally dominant in public discourse.In Nobody Wants to Eat Them Alive, authors Gayane Torosyan and Brian Lowe use semiotic analysis to explore the changes occurring in societal perception of rabbits as commodity animals as juxtaposed to their increasing popularity...