Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, wit...

Open this book and you will- Get people's attention- Write compelling copy- Make an impact in the media- Keep your customers coming back

What's in this book?Open this book and you will...- Improve communication- Foster development- Establish goals- Encourage successLearn how to be a mentor:- Understanding mentoring- The mentoring process- Successful mentoring relationships- Skills for successful mentors and mentees- Common pitfalls- The benefits of mentoring- Advice about giving advic...

The building-block has been a familiar and much-loved presence in children's toy-boxes for centuries. In the twentieth century, however, new production techniques allowed it to evolve into a multiplicity of systems which enabled any child to be both architect and skilled builder, capable of constructing realistic and sturdy miniature buildings. This beautifully illustrated book is devoted to British building toys, from the well-known to the more niche brands. Photographs of sets, completed...

Much has been written about higher education but very little about the organisations of the state which increasingly determine its destiny. Employing the theory of educational change developed in the authors' previous work, this book analyses the contribution each part of the state structure has made to the present condition of higher education. Beginning with the political parties and parliamentary committees, it shows how there has been a steady decline in support for the traditional val...

The ability to deal with difficult people is crucial to anyone who wants to advance their career. Written by Brian Salter and Naomi Langford-Wood, leading experts on dealing with difficult people as both coaches and practitioners, this book quickly teaches you the insider secrets you need to know to in order to overcome the barriers presented by difficult colleagues or customers.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explai...

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing ...

In The Art and Science of Dealing with Difficult People, David Brown pinpoints the seven principles of relationship building that are crucial to creating a successful working environment. Brown breaks down each principle by providing easy to understand instructions and universally applicable management skills.Brown’s philosophy is to approach work place discord as a problem from both a managerial and lower level perspective. He offers advice on how to treat employees, whil...

New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist and journa...

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in th...

Planning is not a technical and value free activity. Planning is an overt political system that creates both winners and losers. The Planning Polity is a book that considers the politics of development and decision-making, and political conflicts between agencies and institutions within British town and country planning. The focus of assessment is how British planning has been formulated since the early 1990s, and provides an in-depth and revealing assessment of both the Major and...

Recent events such as the Brexit vote and the 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support?Based on the opinions and voices of lower and middle income voters, this insightful book ...