This packed account makes food science feel like an urgent and essential undertaking." —Publishers Weekly (Top 10 New Release in Science)“[Meat] has broad appeal.” –Nature (Included in “Best Science Picks”)“What [Friedrich] sets out to accomplish—what feels new about Meat—is to convince readers of a generational opportunity to replace like with like: plant-based and cultivated meat that matches, i...

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more," and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The...

Join the Clean Protein revolution and lose weight, feel stronger, and live longer.Food and wellness experts Kathy Freston and Bruce Friedrich have spent years researching the future of protein. They've talked to the food pioneers and the nutrition scientists, and now they've distilled what they've learned into a strength-building plan poised to reshape your body and change your world.Complete with delicious recipes and a detailed guide to food planning,

Join the Clean Protein revolution and lose weight, feel stronger, and live longer.Food and wellness experts Kathy Freston and Bruce Friedrich have spent years researching the future of protein. They've talked to the food pioneers and the nutrition scientists, and now they've distilled what they've learned into a strength-building plan poised to reshape your body and change your world.Complete with delicious recipes and a detailed guide to food planning,