Showing results for "bruce mims"
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Radio's Second Century
Past, Present, and Future Perspectives
2020
EN
Winner of the 2022 Broadcast Education Association Book AwardOne of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements...
$43.39 CAD
The Radio Station
Broadcasting, Podcasting, and Streaming
2018
EN
Accessible
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial an...
$128.92 CAD

