Come to New York as a visitor, but experience it as a local, with the definitive guide to New YorkIf you're a first time visitor or familiar already, this guide will help you uncover an authentic local experience like no other. There's something for everyone, no matter what your test, and a host of secrets and tips that will help you experience NYC like a localThis one-of-a-kind travel guide to New York includes:- Two-color, bold mo...

If Red, White & Royal Blue met Sofia Coppola’s Marie Antoinette and it was all dropped in the middle of Portugal…Danilo does more than dream of becoming the first gay president: he’s devoted his family’s fortune to it. When the coffers mysteriously dry up, he returns to his father’s homeland in Portugal to discover possibilities ripening on the vine.Sophie, nearly two and a half centuries earlier, wilts slowly as the French queen’s stand-in, assuming dutie...

In the last decade, with the success of review sites and online commentaries and the increased accessibility of travel information online, the job of a traditional travel journalist is being challenged. Travel Journalism closely examines the impact of digital media and technology on this specialist area of journalism and how professionals working in travel media today are adapting to it.Bryan Pirolli draws on a wealth of professional experience to present both practical gu...

Keen to explore a different side of Paris? Like a Local is the book for you.Ah, Paris, the city of romance: iconic museums, treasured landmarks and irresistibly pretty patisseries. But what's beyond the classic sights? Former funeral parlours hosting Tai Chi classes, barge bars swinging with live jazz bands, Rasta restaurants plating up incredible vegan fare - and that's just for starters. Paris is so much more than the Louvre and Champs-Élysées, and who better to ...

News Writing and Reporting: An Introduction to Skills and Theory is a concise, friendly guide to mastering the fundamentals of journalism practice in Canada. Award-winning Canadian writer and editor Bruce Gillespie demonstrates essential skills - such as conducting interviews, evaluating newsworthiness, developing story ideas, and recognizing legal and ethical issues - which are followed by a compelling selection of readings written by foremost journalism experts and scholars in Canada, in...

Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies ...

Design and other creative industries not only shape our lives in numerous ways, providing 'cultural' goods such as films, music and magazines, but also shape the look and feel of everyday objects and spaces. The creative industries are also important economically; governments and businesses now make considerable efforts to manage creativity for a range of political and economic ends. Does the management of design conflict with traditional ideas of creative freedom and autonomy? How do gove...

Universities continue to struggle in their efforts to fully integrate information and communications technology within their activities. Based on examination of current practices in technology integration at 25 universities worldwide, this book argues for a radical approach to the management of technology in higher education. It offers recommendations for improving governance, strategic planning, integration of administrative and teaching services, management of digital resources, and trai...

Wander the lavender fields of Provence, bite into a perfect croissant, and climb the steps of the Eiffel Tower with Rick Steves! Inside Rick Steves France you'll find:Fully updated, comprehensive coverage for planning a multi-week trip to FranceRick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favoritesTop sights and h...

A stimulating, smart book on what it means to live in a brand cultureBrands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as...

It is possible to overcome barriers to minority success in Canada. The stance of this book is that new immigrants, refugees and international students do not have to settle for underachievement despite the cultural and structural disadvantages they face in Canada. The fact is, the unequal social structure of Canada has some cracks, and many minorities have used strategic resources to open up these cracks and achieved tremendous upward social mobility in Canadian society from the margins. Thes...

John P. Kotter’s Leading Change: Why Transformation Efforts Fail is a classic of business literature, and an example of high-level analysis and evaluation.In critical thinking, analysis is all about the sequence and features of arguments. When combined with evaluation of the strengths and weaknesses of an argument, it provides the perfect basis for understanding corporate strategies and direction. Kotter applied these skills to his own experiences of coaching large and small busine...