Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is gre...

Get the advantage you need to compete in the worldwide food and wine tourism marketplace!Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case s...

A blue crayon mistakenly labeled as "red" suffers an identity crisis in this picture book by the New York Times–bestselling creator of My Heart Is Like a Zoo. This funny, heartwarming, colorful picture book about finding the courage to be true to your inner self can be read on multiple levels, and it offers something for everyone.Funny, insightful, and colorful, Red: A Crayon's Story is about being true to your inner self and following your own path despite obstacles that may come ...

'A revelatory masterpiece, a true alternative history of our times' -Simon Jenkins, former Chair of the National Trust'Thoroughly researched and elegantly written' - Peter Parker, TLSLGBTQ+ histories and identities come out of the National Trust's properties in these touching, poignant and revealing stories.National Trust houses and landscapes might seem to embody conventional family values, but for generati...

Recess. A swing set. An argument. A resolution! Michael Hall’s transformative Swing is a celebration of friendship, joy, and kindness. Readers of all ages will look forward to seeing how four unlikely friends navigate their differences. A surprising and standout picture book from the acclaimed and bestselling creator of Red: A Crayon’s Story and Perfect Square.It’s recess! Four letters (O, V, E, and L) race to the playground to claim the swings. In several pages of...

Ingenuity and surprise rule in this funny and colorful companion to Red: A Crayon’s Story written and illustrated by Michael Hall, the New York Times–bestselling creator of My Heart Is Like a Zoo.The crayons are ready to tell the thrilling tale of Frankencrayon. The costumes are made, the roles are cast, the pages are all set—but then disaster strikes. Someone has scribbled on the page! Hideous! Horrifying! The story can’t go on! Try as they might, the crayons can’t erase the scrib...

Become a money management superstar and learn how to manage money wisely, design a budget, handle expenses, settle debts successfully, manage debts and make smart investments. As most of us know, one of the most difficult things is to control money. Money is one of the most important things that can be used to serve our goals, but it also is one of the things we tend to overspend, misuse and lose money on.In our short-sightedness, we often mistake significant pursuit for the import...

As the title states, this is a book of reasons that validate the Christian Faith. 1 Peter 3:15 says we need to "always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have". The purpose of this book is to present evidences for the truth of Christianity, reasons to be sure that the Christian message is the truth of God's revelation to mankind, through Christ the Lord and His Holy Word. The book strives to answer questions that arise in defense...

Make video taping mental health evaluations mandatory and award my settlement terms.https://strawpoll.com/XmZRQLONvgdThis is not just a story — it’s a battle for truth, written while the case (Docket: 2536CR000146, aka A Trojan Horse in the Court) is still unfolding. One mans case transformed into a crusade for change of how Mental Health Evaluations are recorded. For ACCURACY and TRANSPARENCY the courts DEMAND the truth, they need to be video taped so the truth can not be ...

"Hall’s consummate history is not just the story of the evolution of one of the world’s great collections… The book is also a through-the-keyhole insight into the shifting tastes, good or bad, of 1,000 years of monarchs."- The TimesThe Royal Collection is the last great collection formed by the European monarchies to have survived into the twenty-first century. Containing over a million artworks and objects, it covers all aspects of the fine and decorative arts, fro...

In partnership with Texas Monthly, Michael Hall's "The Slow Life and Fast Death of DJ Screw" is now available as an audio download, where the length and timeliness of a podcast meets the high-quality production of a full-length audio program.He was one of the most influential cultural figures in Texas -- a generous godfather to a generation of rappers, an entrepreneur of Houston's mean streets, the master of a scene fueled by codeine cough syrup and hip-ho...

This book offers a comprehensive global examination of the relationship between public transport and tourism as well as exploring other sustainable transport modes. It offers a unique view by analysing tourism through the public transport lens and vice versa. The volume provides an account of how the public transport experience can be improved for tourists so that its value can be maximised and a greater number of people can be encouraged to shift modes. It features a wide range of case st...