Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

In this sweeping history, bestselling author Amy Chua explains how globally dominant empires—or hyperpowers—rise and why they fall. In a series of brilliant chapter-length studies, she examines the most powerful cultures in history—from the ancient empires of Persia and China to the recent global empires of England and the United States—and reveals the reasons behind their success, as well as the roots of their ultimate demise.Chua's analysis uncovers a fascinating historical patte...

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together summaries of seventeen essential marketing classics in a single ...

Following the failures of the Iraq and Afghan wars, as well as military lite” methods and counterinsurgency, the Pentagon is pioneering a new brand of global warfare predicated on special ops, drones, spy games, civilian soldiers, and cyberwarfare. It may sound like a safer, saner war-fighting. In reality, it will prove anything but, as Turse's pathbreaking reportage makes clear.

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by step strategies, you can do it yourself. If you are a victim, this book is your lifesaver. You w...

The rise of China is the most significant development in world affairs in this generation. No nation in history has risen as quickly or modernized as rapidly as has China over the four decades. This sixth edition of The China Reader chronicles the diverse aspects of this transition since the late-1990s. It is comprehensive in scope and draws upon both primary Chinese sources and secondary Western analyses written by the world's leading experts on contemporary China. Perfectly suit...

Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and r...

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh...

Diane Stone addresses the network alliances or partnerships of international organisations with knowledge organisations and networks. Moving beyond more common studies of industrial public-private partnerships, she addresses how, and why, international organisations and global policy actors need to incorporate ideas, expertise and scientific opinion into their 'global programmes'. Rather than assuming that the encouragement for 'evidence-informed policy' in global and regional institutions...

Global social transformation calls for global social action. 2010 saw the launch of The Global Agenda for Social Work and Social Development, which detailed how social workers can strive to bring about increased social justice. The time is right to start to address and demonstrate the actions that might be required to develop and accomplish the Agenda - with regard to methods in practice and research, in social policy and social work education, and in a broader discourse of global commitme...

Women who migrate into domestic labour and care work are the single largest female occupational group migrating globally at present. Their participation in global migration systems has been acknowledged but remains under-theorized. Specifically, the impacts of women migrating into care work in the receiving as well as the sending societies are profound, altering gendered aspects of both societies. We know that migration systems link the women who migrate and the households and organization...