"Why your prospects buy" is exponentially more important than "How you sell." Companies spend thousands of hours and millions of dollars annually teaching their people how to sell, instead of investing in answering the only question that ever matters to the bottom line: Why they buy?Cheri Tree discovered that answer when she decided to apply psychology to buyology. Now she's ready to share with readers the four basic personality types: B.A.N.K.™—Blueprint, Action, Nurturing, Knowle...

Business growth is a result of great communication with your staff, prospects, and customers. You started your business to provide the world with your products and services. You must let them know about them in the most efficient way possible. Designing the ideal message and delivering it in the most efficient way will make your dream come true. Your communications are at the center of it all, so design them consciously by inspiring people with intelligence, in a structured way, so you can...

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys R Us). Only those leaders who can “see around corners”–t...

Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high-skill immigrants; and even when the match is right, prospective employ...

The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization.

Unlock the secrets to turning even ordinary employees into extraordinary performers!Do you want to become invaluable to your company? The unparalleled key to achieving that notoriety is to learn how to boost your managerial skills and bring out the best in your people.If that sounds simple, that’s because it is! Great managers are made, not born. Renowned success expert Brian Tracy has written Management, a handy, easy-to-follow guide to help you i...

Use the power of questions to accelerate your sales process and gain client commitment.Skillfully build rapport. Establish your credibility. Uncover a client’s issues. Determine if your prospect is really ready to buy. Get commitment to a next step. Power Questions to Win the Sale provides specific strategies and techniques to help you successfully manage the most common challenges in sales. For each step in the sales process, it gives you a series of thou...

Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation ...

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHAREWinner of the 2013 Small Business Book Award - Top 10 OverallThe newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes one startup a billion-dollar company while others fail to make it out of the starting gate? Find out why innovation is the key t...

Change is inevitable, and how we handle it determines a great deal of our success in life. Fortunately, 10 Steps to Successful Change Management can help you understand change and take proactive steps toward dealing with it. With this handy go-to resource as your guide, you can understand and evaluate change, and apply practical tools that will help you not only cope with the inevitable, but benefit from it.Do you look forward to change, or do you face it with a sense of impending ...

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on an...