Previously published as part of The Yahoo! Style Guide.WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Interne...

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements o...

Popular media can spark the national consciousness in a way that captures people’s attention, interests them in history, and inspires them to visit battlefields, museums, and historic sites. This lively collection of essays and feature stories celebrates the novels, popular histories, magazines, movies, television shows, photography, and songs that have enticed Americans to learn more about our most dramatic historical era.From Ulysses S. Grant’s Memoirs to Abraham Lin...

Turn your knack for language into a lucrative careerMust-know techniques and resources for maximizing your accuracy and speedInterested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you've always wanted. Books, magazines, Web sites, corporate documents - find out how to improve an...

Microcopy consists of small pieces of text like headings, hint texts, placeholders, summaries, and instructions throughout a website or app. These little bits of content often get overlooked to the detriment of the application or website you're building, which is tragic since they make the difference between technology that fades into obscurity and technology that goes on to become extremely successful products.In this book, we'll see how:● One retail firm increased its mon...

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clea...

You don't have to understand how to edit Wikipedia in order to find the information you need and join the conversation. This booklet gives you just what you need to know in friendly, concise form so you can research any subject without getting lost in Wikipedia's labyrinth. With it, you'll be able to unlock the mysteries of the many links on every Wikipedia page and the sometimes cryptic buzzwords you see on Talk pages.And, while this booklet focuses on Wikipedia readers, it also i...

Employers continue to say that written and oral communication skills are the most important skills for employees. This book presents the basics for writing any kind of report, such as research reports, proposals, case studies, business plans, technical reports, feasibility studies and more. Both novice and experienced writers will benefit from the book. Checklists are included to assist writers in perfecting their reports.The book includes:Organizing purpos...

Packed with customizable editing tools—this practical, up-to-date reference includes the latest on writing and editing onlineThe McGraw-Hill Desk Reference for Editors, Writers, and Proofreaders is an indispensable resource for writers, editors, proofreaders, and virtually everyone responsible for crafting clear, polished writing. Ideal for professionals and novices alike, it guides you through the entire proofreading and editing process and features more ...

While proofreading is a critical step in the editing process, unfortunately it gets short shrift. Sometimes it is skipped entirely, resulting in unprofessional work, which can affect sales and credibility.In this book, Jennifer Karchmer, owner of Over The Shoulder Editorial, imparts personal stories, anecdotes, examples and practical advice to show how important proofreading is to any written product. This book serves as a companion piece for freelance proo...

Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, sh...

This book democratizes web development for everyone. It's a fun, clever guide that covers all of the key design principles, best practices, useful shortcuts, pro tips, real-world examples, and basic coding tutorials needed to produce a beautiful website that you'll feel confident sharing with the world. Because you, too, can design for the web!Hello Web Design contains everything you need to feel comfortable doing your own web development, including an abu...