This invaluable resource examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.The Internet used to be a tool for telling your customers about your business. Now, it’s real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. With mobile techno...

This book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation opportunities. The book shows how to take "Business Concept Maps" further as information models f...

Learn to harness the power of Visual Basic for Applications (VBA) in Microsoft Excel to develop interesting, useful, and interactive Excel applications. This book will show you how to manipulate Excel with code, allowing you to unlock extra features, accuracy, and efficiency in working with your data. Programming Excel 2016 with VBA is a complete guide to Excel application development, using step-by-step guidance, example applications, and screenshots in Excel 2016.

This comprehensive textbook/reference presents a focused review of the state of the art in privacy research, encompassing a range of diverse topics. The first book of its kind designed specifically to cater to courses on privacy, this authoritative volume provides technical, legal, and ethical perspectives on privacy issues from a global selection of renowned experts. Features: examines privacy issues relating to databases, P2P networks, big data technologies, social networks, and digital ...

This text presents an overview of smart information systems for both the private and public sector, highlighting the research questions that can be studied by applying computational intelligence. The book demonstrates how to transform raw data into effective smart information services, covering the challenges and potential of this approach. Each chapter describes the algorithms, tools, measures and evaluations used to answer important questions. This is then further illustrated by a divers...

Recent achievements in hardware and software development, such as multi-core CPUs and DRAM capacities of multiple terabytes per server, enabled the introduction of a revolutionary technology: in-memory data management. This technology supports the flexible and extremely fast analysis of massive amounts of enterprise data. Professor Hasso Plattner and his research group at the Hasso Plattner Institute in Potsdam, Germany, have been investigating and teaching the corresponding concepts and t...

Recent achievements in hardware and software development, such as multi-core CPUs and DRAM capacities of multiple terabytes per server, enabled the introduction of a revolutionary technology: in-memory data management. This technology supports the flexible and extremely fast analysis of massive amounts of enterprise data. Professor Hasso Plattner and his research group at the Hasso Plattner Institute in Potsdam, Germany, have been investigating and teaching the corresponding concepts and t...

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing r...

This book examines the principles of and advances in personalized task recommendation in crowdsourcing systems, with the aim of improving their overall efficiency. It discusses the challenges faced by personalized task recommendation when crowdsourcing systems channel human workforces, knowledge, skills and perspectives beyond traditional organizational boundaries. The solutions presented help interested individuals find tasks that closely match their personal interests and capabilities in...

This book constitutes the proceedings of the Third Asia Pacific Conference on Business Process Management held in Busan, South Korea, in June 2015.Overall, 37 contributions from ten countries were submitted. After each submission was reviewed by at least three Program Committee members, 12 full and two short papers were accepted for publication in this volume. These papers cover various topics and are categorized under four main research focuses in BPM: advancement in workflow tech...

The book reports on new theories and applications in the field of intelligent systems and computing. It covers computational and artificial intelligence methods, as well as advances in computer vision, current issue in big data and cloud computing, computation linguistics, cyber-physical systems as well as topics in intelligent information management. Written by active researchers, the different chapters are based on contributions presented at the workshop in intelligent systems and comput...

After a brief presentation of the state of the art of process-mining techniques, Andrea Burratin proposes different scenarios for the deployment of process-mining projects, and in particular a characterization of companies in terms of their process awareness. The approaches proposed in this book belong to two different computational paradigms: first to classic "batch process mining," and second to more recent "online process mining."The book encompasses a revised version of the aut...