The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing—becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/o...

The 2020 US presidential race was one of the most hotly contested and contentious in recent American history. While the election produced the greatest turnout in American history and the highest percentage turnout in 60 years, the election still came down to a handful of swing states that ultimately decided the election. In their third edition of Presidential Swing States, Rafael Jacob and David Schultz examine the 2020 presidential election, keying in on the few critical states that actua...

This book uses a multi-method approach to explain why recent Iowa governors have been able to stay in office significantly longer than their peers. Voters in Iowa value a personal connection with their governor and those governors who ignore that expectation are held accountable at the polls.