Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable.Based on decades of teaching and consultancies around the world, the author provides a useful guide for business executives operating in today’s digitalized global economy. This latest edition will help readers enhance their preparation, anticipate objections, create value for tangibles/intangibles, and avoid cultural blunder...

This book willenable the reader to develop global strategies based on trade information and trade flows analysis.Developing global business strategies in today’s competitive and disruptive environment calls for greater interaction between the business sector and government. Among the instruments available today are various market analytic tools. These tools, coupled with new business models, not only provide a competitive edge but also becomes a necessity to surviv...

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance. In recent years, Trade Promotion Institutions have developed national strategies and new to...

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.Practical in its orientation, the text equips students with the tools needed...

Key features include:A thorough outline of the international environment that firms and consumers find themselves in.In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context.Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models.Increased coverage of...

This book is open access under a CC BY 4.0 license.Presenting rigorous and original research, this volume offers key insights into the historical, cultural, social, economic and political forces at play in the creation of world-class ICT innovations in Kenya. Following the arrival of fiber-optic cables in 2009, Digital Kenya examines why the initial entrepreneurial spirit and digital revolution has begun to falter despite support from motivated entrepreneurs, international...

Leadership of Canada's business associations is about to undergo enormous change as the Boomers retire. Richard Paton tells us how to make a successful transition as president of a business association, and how to manage over the longer term. Drawing from interviews with twenty-six presidents covering 206 years of experience, his book provides insight into the key steps and requirements in the transition process and how to develop and implement an agenda. He also illustrates the common pit...

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations.T...

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging...

How has the recession affected the conduct of human resource management? How have HR departments and managers fared? Have leading firms taken measures to sustain and revive their businesses through innovative HR measures? How have union representation and influence been affected? Is the recession reshaping work and employment practices?These are among the questions answered in Recession at Work, the first systematic study in Europe to deal with the effects of the economic ...

With over three decades of experience in public sector HR, Bob Lavigna gives managers the tools they need to leverage the talents of government's most important resource: its people.You know firsthand that your government workers are not underworked, overpaid, or mindless clones just carrying out the morally compromised work that politicians forced through the pipeline. Besides having to daily overcome the persona of being a government employee, your hard-working e...

This book aims to help policy makers take advantage of the opportunities presented by the global IT services and IT-enabled services (ITES) industry. It analyzes factors crucial to a country's competitiveness-including skills, cost, infrastructure, business environment; and presents a Location Readiness Index (LRI) as a diagnostic tool for developing countries. It also discusses policy options for enabling growth in IT/ITES industries.