This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organiza...

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

The way we work is changing in the Internet age. The new majority of the workforce, women, Generation Y, the over-50s, as well as growing numbers of men share a need for greater control and choice about where, how and when they work. This is a guide to the skills you will need and the challenges you will face in the 21st century world of work.

This book provides an extensive overview of the diffusion of Information and Communication Technologies (ICTs) in developing countries between 2000 and 2012. It covers issues such as country-specific ICT diffusion patterns, technological substitution and technological convergence. By identifying social, economic and institutional prerequisites and analyzing critical country-specific conditions, the author develops a new approach to explaining the emergence of their technological takeoff. R...

This book addresses a conundrum for the international development community: The law of development cooperation poses major constraints on delivering aid where it is needed most. The existence of a state with an effective government is a basic condition for the transfer of aid, making development cooperation with ‘fragile’ nations particularly challenging. The author explores how international organizations like the World Bank have responded by adopting formal and informal rules to engage ...

This book discusses skill formation, upskilling of workers, and their interaction with technological change in Gulf countries. Heavy dependence on oil, the 'Dutch Disease', and the high incidence of unskilled foreign workers have caused serious structural imbalances in the labour market in the Gulf. The author shows that success of economic development strategies to address such imbalances are all contingent upon the development of adequate and appropriate skills in the region. This book c...

This volume showcases contributions from leading academics, educators and policymakers derived from two workshops hosted by the Interdisciplinary Center for Economic Science (ICES) at George Mason University on internationalization and competitiveness. It aims to present key areas of current research and to identify basic problems within the field to promote further discussion and research. This book is organized into two sections, focusing on: science and economics and innovation policy a...

This book, which brings together scholars from the developed and developing world, explores one of the most salient features of contemporary international relations: South-South cooperation. It builds on existing empirical evidence and offers a comparative analytical framework to critically analyse the aid policies and programmes of ten rising donors from the global South. Amongst these are several BRICS (Brazil, India, China and South Africa) but also a number of less studied countries, i...

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

This book sheds new light on the role of industrial districts in the industrial development of the past and present. Industrial districts, which refer to the geographical concentration of enterprises producing similar or closely related commodities in a small area, play a significant role in the development of manufacturing industries not only historically in Europe and Japan but also at present in emerging East Asian economies, such as China and Vietnam and low-income countries in sub-Sah...

This book examines the ways in which universities can play a crucial role in inclusive development, social innovation and social entrepreneurship. It aims to prove the importance of inclusive development and inclusive innovation on economic growth and demonstrate the ways in which universities can be pioneers in this area through initiatives in social responsibility and social innovation. For example, providing access to a university education without discrimination of race, gender, income...

Many social entrepreneurs struggle to take successful, innovative programs that address social problems on a local or limited basis and scale them up to expand their impact in a more widespread, deeper, and efficient way. In Scaling Social Impact , the editors address this issue with a comprehensive collection of original papers.