Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands bec...

In a world where technology reigns supreme, a seemingly innocuous device has become the harbinger of civil breakdown. What began as a marvel of modern convenience—a tool for communication, navigation, and entertainment—has transformed into an instrument of chaos, unraveling the fabric of society.As civilization teeters on the brink, individuals are gripped by a primal urge to broadcast their every action, no matter how depraved, to a captivated global audience. The Great Correction...

"The Americans" by Hugo Munsterberg stands alongside Alexis de Tocqueville's American Democracy as one of the great works on the New World written by a scholar deeply familiar with the Old World. When originally published, it gave the German public a sense of American life, and was described as "a book which deals in a detailed way with the political, economic, intellectual, and social aspects of American culture." Munsterberg, a world-renowned psychologist at the turn of the twentieth cen...

Decades of theory, research, and practice have singled out sense of belonging (in its many derivative forms) as a pivotal component of healthy development: psychologically, socially, culturally, academically. The human need for belonging, and therefore its essential nature, have been well established across multiple arenas. Despite growth in this field, answers to the barriers to belonging among marginalized groups and contexts remain especially elusive. For decades, this work was anchored...

Desperately trying to find away to bring her fantasies to life, Vanessa, a bored programmer working in a computer lab, hatches a devious plan. Little did she expect what she would have to go through to make her dreams a reality.

A meek college student has the night of her life when her ravishing crush exposes his dangerous secret.

This issue of Profession contains Russell A. Berman’s introduction to his Presidential Forum, Language, Literature, Learning, held at the 2012 MLA convention, and the essays of the forum participants Kathleen Fitzpatrick, Christopher Freeburg, Jack Halberstam, B. Venkat Mani, and Imani Perry. To mark the journal’s thirty-fifth anniversary, the issue also features a retrospective sampling of articles that illustrate the evolution of the profession and of the professional issues...

This book explores the beliefs and practices of Hinduism as a lived religion and engages with Hindu beliefs and practices, including the concepts that form the central beliefs of Hinduism, and the expression of these beliefs in worship and daily life. The book uses the authentic voices of practicing Hindus to highlight differences in the ways Hinduism is understood and lived in different circumstances. The diversity of Hin...

Sikhism is often the religion that teachers have the least confidence in teaching, despite being the fifth largest religion in the world, and being commonly regarded as one of the six main religions to be taught in schools. This book fills that gap in knowledge and expertise by exploring the beliefs and practices of Sikhism as a lived religion in the modern world. It engages with Sikh beliefs and practices, and provides students and teachers with the confidence to address misconceptions an...

James King is back, in this sequel that pits man against beast-again. Flashback: the year is 1973 and the W.A.R facility has deposited highly toxic and radioactive waste on a secret base in central Florida. From the 1960's thru the 1980's, another top secret genetic research facility near Welaka releases hundreds of test subjects into the wild near the toxic dumping ground.Since 1973, strange wildlife attacks upon humans have taken place; but suddenly stopped in the year 1992 when ...

This book explores the beliefs and practices of Judaism as a lived religion in the United Kingdom and addresses issues of representation. This book engages with Jewish beliefs and practices in a way that is accurate, accessible and engaging for teachers of all phases. Aspects of Judaism explored include the concepts that form the central beliefs of Judaism, and then the expression of these beliefs in worship, daily life, and the ethics of Jews in the modern day. Each chapt...

Buddhism is often the religion that teachers have the least confidence in teaching despite being the sixth largest religion in the UK and being commonly regarded as one of the six major religions to be taught in schools throughout the country. This book explores the beliefs and practices of Buddhism as a lived religion in the UK. This book engages with Buddhist beliefs and practices and provides students and teachers with the confidence to address misconceptions and recognise the importanc...