The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up real...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix.After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up real...

In this eye-opening book, the first to investigate the explosion of the multibillion-dollar preschool entertainment business and its effects on families, Dade Hayes -- an entertainment expert, author, and concerned father -- lifts the veil on the closely guarded process of marketing to the ultra-young and their parents.Like many parents, Dade Hayes grabbed "me time" by plopping his daughter in front of the TV, relaxing while Margot delighted in the sights and sounds of Barney and t...

Every keynote speaker, business presenter, and sales professional can become a speaking star. How? By incorporating 12 basic Hollywood principles into their presentations. These include how to choose a structure, come up with great stories, craft a flavor scene, write vivid dialogue, use scene changes, and go out with a bang. Audiences remember great films and great speeches for the same reasons. Put the full power of Hollywood techniques behind your presentations.

Demystifying TV's most explosive genre, this handbook winds its informative way through all three stages of production and on into creating and pitching original shows in a thoughtprovoking and oftenhumorous read.

#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney shares the ideas and values he embraced while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life.AN NPR BEST BOOK OF THE YEARRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any...

Peggy Orenstein, acclaimed author of the groundbreaking New York Times bestsellers Girls & Sex and Schoolgirls, offers a radical, timely wake-up call for parents, revealing the dark side of a pretty and pink culture confronting girls at every turn as they grow into adults.Sweet and sassy or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise...

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate,she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These a...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those ...

Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising.

**The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?**How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?How is Iron Maiden still filling stadiums worldwide without radio or TV...

**The deluxe eBook edition of CAPTIVATE includes twelve exclusive videos from author Vanessa Van Edwards, where she gives tips on storytelling, using hand gestures to build rapport, recognizing non-verbal cues, decoding micro-expressions, and more. Readers will learn how to set up mini-experiments and read cues, making them more adept communicators. Vanessa also interviews Paige Hendrix Buckner, CEO of ClientJoy.Do you feel awkward at networking events? Do you wonder what your date...