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Evolutionary Processes and Organizational Adaptation
A Mendelian Perspective on Strategic Management
2021
EN
How do firms adapt? There are two basic starting points from which to answer that question. One is premised on ideas of rational choice and intentionality, while the other is a process of evolutionary dynamics. Both are well-defined and operate as powerful intellectual attractors. Using the ideas of Gregor Mendel as a useful touchstone, this book aims to construct a middle-ground between these two conceptions. The image of the "Mendelian" executive shows how we might effectively balance th...
$20.89 CAD
