Distilled small business advice for accounting practicesMany accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerb...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.The dif...

By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.This is the next installment in the series of E-Myth handbooks developed specifically for key industries. As with previous titles, The E-Myth Accountant has distilled...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.The difference between h...

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series withThe E-Myth Attorney, a one-of-a-kind system for transforming an attorney's practice into a business positioned for long-term growth.Many attorneys in small and mid-size practices are experts on the law but may not have considered their practice as much from a business perspective. Michael Gerber'sThe E-Myth Attorneyfills this void, off...

Six short and simple words.They are the "strangest secret."There are more than six hundred thousand words in the English language.And yet just six words...six short and simple words explain:* How one person with identical skills can earn hundreds of thousands and even millions more than another* How some people shoot to the top of the company while others are fired* Why some people live happy productive lives while people of identical upbring...

**NEW YORK TIMES BESTSELLER • A hard-hitting behind-the-scenes look at how luxury fashion went global, revealing manufacturing secrets that Prada, Gucci, and Burberry don’t want you to know“Fascinating . . . The story of luxury goods today is really about globalization, capitalization, class, and culture.”—Fareed Zakaria, Newsweek“What Fast Food Nation did for food service, this book does for fashion.”—Los Angeles Times**Luxury wa...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shoppe...

“Deeply researched and pithily argued.” —New York Magazine“A brilliant, and sometimes eerie, dissection” of ‘the science of happiness’ and the modern-day commercialization of our most private emotions (Vice)Why are we so obsessed with measuring happiness?In winter 2014, a Tibetan monk lectured the world leaders gathered at Davos on the importance of Happiness. The recent DSM-5, the manual ...

This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahea...

Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.