This book covers several topics including: Chapter 1: How Important Is Customer Loyalty       Chapter 2:   Discern Where You Are In Respect To Customer Loyalty      Chapter 3:   Understand Your Target Audience And Their Needs      Chapter 4:   Supply Products Of Worth To Fulfill A Need       Chapter 5:   Make Sure Your Cust...

Bestselling author David Maister teams up with Charles H. Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. Th...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These i...

This national bestselling book on sales strategies and techniques is a "fast read" because "Becker knows what he's talking about" ( Business Week).Can I Have 5 Minutes of Your Time? is one of the bestselling books on sales to come along in over twenty years. The ideas and concepts inside have been used by tens of thousands of people to increase their sales performance, from the novice to the seasoned professional. Hal Becker understands that hard w...

This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success.In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field.From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an ast...

Virtually all of the large corporations I've worked with have each spent millions of dollars ($US) installing customised sales systems and account management processes. This booklet will give you a snapshot of the core wisdom you need to adopt a 'best-practice' account management system for a few pounds (£UK) or dollars ($US).I have designed a number of sales campaign planning and management systems for complex B2B organisational relationships, i.e. several sales and sales support p...

The comprehensive 6-stage selling program from Sandler Training--"Top 20 Sales Training Company" by Selling Power MagazineCompetitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones, you need a system to win business with profitable enterprise clients, serve them effectively and grow the relationships over time.You start with Sandler Ent...

Your Best Prospects Are Referred Prospects!Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer f...

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers....

GET THE RESULTS YOU WANT IN SALES. FAST.Today’s successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you’ll make few or poor sales and negotiating skills for the same reason. You need to be an excellent communicator, have a healthy level of confidence and be able to develop a feeling of empathy and rapport with the people you meet as yo...

NEW 4th EDITION!Boost your bottom line and staff morale with these practical and simple to implement ideas.After the initial success of the #1 best-seller in Australia and Taiwan; here’s the new 4th edition of Good Service is Good Business. First published by Prentice Hall/Pearson as part of the Australian Institute of Management series, Catherine DeVrye’s wisdom has stood the test of time. She has now updated and condensed sometimes complicated concepts into common sense t...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this marke...