Sliver award winner in Business Reference 2020 Axiom Business Book AwardsWhat makes a great idea? Where do great ideas come from?The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how t...

Creativity is surrounded by such mystique. It seemed so magical to the ancient Greeks that they attributed the moment of inspiration to muses rather than people. We now know that was baloney. This book exposes creativity as a process. It shows that there are certain steps you need to follow before you can be struck by that moment of creative genius. It shows you how to get your mind into the right place to come up with ideas. And it gives you some techniques to help you approach problems i...

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them.Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation...

Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper rel...

Unlock your creativity with this inspiring guide to creating in the digital age.“Brilliant and real and true.” —Rosanne Cash, singer and songwriterSteal Like an Artist presents ten transformative principles that will help readers discover their artistic side and build a more creative life. Nothing is original, so embrace influence, school yourself through the work of others, remix and reimagine to discover your own path. Follow int...

"Piercingly frank, funny, gorgeous, vulnerable, and ultimately really damn helpful."— Julie Lythcott-Haims, New York Times bestselling author of How to Raise an AdultHow to Begin is for you if…You're ambitious, but feel you've never been given full permission to find and strive for what's possible for you.You've achieved things in your career, and it's now time to "climb the second mountain" and think about legacy.You're unhappy with how the world is w...

**Learn how to inspire your audience with best-selling author Paul McGee!13 things you'll discover when reading this book...**1. The big lesson Steve Jobs learnt when an advertising exec threw something at him... and how it will help how you communicate.2. Seven ways to manage your nerves (surprisingly, you don’t want to eliminate them).3. Why our obsession with body language is totally wrong, and what to fo...

As children, when we learn to write, we gain an important life skill - a practical means of communicating that we end up using almost every day of our lives, if only to jot down a shopping list or dash out an email. As children, we also know instinctively that drawing is a great way to communicate, but later in life it isn't universally valued and nurtured in the way that writing is. It's not seen as a necessity, it's seen as a specialism.As a result, most of us are robbed of a powe...

Free 30-day email training series for online entrepreneurs - get my top 30 copywriting tips to help you find your voice, gather your tribe and turn your online words to gold (or money.) -> www.leahmarjoriecox.com/30-day-writing-challenge/ (just copy and paste into your browser)Finding it freakin’ impossible to write an About Page for your website?Whether you’re new to entrepreneurship and just starting out with your first website or you’re a seasoned entrep...

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends.It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads.If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines...

Ian Atkinsonis a multi award-winning creative director at one of the UK’s biggest agency groups. He’s written copy in every major medium and for some of the best-known brands in their sectors – including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He’s also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.

Have you thought about writing a book? Do you just not know where to begin? Do you get writer's block just thinking about writing a book?Best-selling non-fiction author David Kadavy shares his simple process for writing a book. Build confidence, ditch your inner critic, and finally write your book with simple habits you can start today.You can read this short read (~7,000 words) in about 30 minutes, so it won't get in the way of the one thing standing betwe...