'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday TimesLife is a zero-sum game.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned ...

How do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of d...

Ideas don't just happen, they don't spring from nowhere.Ideas come to life from everything that's already inside our brains.Because new ideas are actually a new reaction between existing ideas.This means creativity is about finding ways to put unrelated, disconnected things together.When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea.That's Crossover Creativity.

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.The timele...

The wise man knows he doesn't know.The fool doesn't know he doesn't know."Lao Tzu"In the West they only respect experts.But the expert mind is the closed mind."Shunryu SuzukiWhat's the most important step in fixing a puncture?It isn't jacking up the car, or taking the wheel off, or finding the puncture.There's something more fundamental than any of those.Something without which you can't even begin to fix a puncture. The m...

Jeremy Clarkson, shares his opinions on just about everything in The World According to Clarkson.Jeremy Clarkson has seen rather more of the world than most. He has, as they say, been around a bit. And as a result, he's got one or two things to tell us about how it all works - and being Jeremy Clarkson he's not about to voice them quietly, humbly and without great dollops of humour.In The World According to Clarkson, he reveals why it is t...

How Hard Can it Be? is the fourth hilarious volume in Jeremy Clarkson's The World According to Clarkson series.How hard can it be...To build a power station without upsetting the eco-mentalists? To seek world domination if you've been hit the ugly stick? For the Met Office to get yesterday's weather right?In volume four of The World According to Clarkson, Jeremy Clarkson pours scorn on the nonsensical, the dumb, the idioti...

In And Another Thing... the outspoken and outrageous presenter Jeremy Clarkson, shares his opinions on just about everything.Jeremy Clarkson finds the world such a perplexing place that he wrote a bestselling book about it. Yet, despite the appearance of The World According to Clarkson, things - amazingly - haven't improved. Not being someone to give up easily, however, he's decided to have another go.In And Another Thing... the k...

Jeremy Clarkson, shares his opinions on just about everything in For Crying Out Loud.The publication of The World According to Clarkson in 2004 launched a multi-million copy bestselling phenomenon. But to no avail.Jeremy's one man war on crimes against common sense has not yet been won. And out hero's still scratching his head at the madness of it all. But it's not all bad. He's learnt a little along the way, including:• Why binge ...

From the man whose outrageous comments on TV divided the country, and almost caused an international incident, comes this very funny memoir. Packed with stories from his eventful childhood and his long and adventurous career in journalism, this is a gripping, often hilarious and always entertaining read. It gives a fascinating insight into the complex character of Paul Henry. *He's surprising - he doesn't subscribe to any expected set of beliefs, he's an individual with contradictory opini...

As I Was Saying... is the seventh book in Jeremy Clarkson's best-selling The World According to Clarkson series.***Crikey, the world according to Clarkson's been a funny old place of late . . .For a while, Jeremy could be found in his normal position as the tallest man on British television but, more recently, he appears to have been usurped by a pretend elephant.But on paper the real...

The hilarious new collection of stories and observations from Jeremy Clarkson - setting our off-kilter world to rights with thigh-slapping wit once again.Who is that tractor-driving Gentleman Farmer?Has Jeremy turned into a horny-handed son of the soil?These and other perplexing questions may or may not be answered in the latest volume of Clarkson's utterly unbiased musings on life, the universe and...