The First World War, a new low in the annals of armed conflict, coincided with a golden age for the relatively new art of advertising. Striking and colourful posters were produced throughout the years 1914–18 to recruit soldiers, promote investment, keep up morale and, naturally, to vilify the enemy; prominent artists including Alfred Leete paired bold images with punchy text to maximise impact. The selection in this book offers an informative guide to the range of posters created and to h...

This stylish introduction to fashion drawing is aimed both at practicing designers who want to brush up their skills, and at wannabe designers and fashion enthusiasts who want to learn how to design, draw and illustrate fashion from scratch. User-friendly, accessible and stylish, this book is an ideal guide to the world of fashion illustration and design. Fully illustrated throughout, this book contains examples from a range of practising fashion designers and illustrators, and step-by-ste...

Design is a key site of cultural production and change in contemporary society. Anthropologists have been involved in design projects for several decades but only recently a new field of inquiry has emerged which aims to integrate the strengths of design thinking and anthropological research.This book is written by anthropologists who actively participate in the development of design anthropology. Comprising both cutting-edge explorations and theoretical reflections, it provides a ...

Image, branding, and logos are obsessions of our age. Iconic images dominate the media. Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an astonishing variety of ways and contexts. How, for example, has the comm...

Design as Future-Making brings together leading international designers, scholars, and critics to address ways in which design is shaping the future. The contributors share an understanding of design as a practice that, with its focus on innovation and newness, is a natural ally of futurity. Ultimately, the choices made by designers are understood here as choices about the kind of world we want to live in. Design as Future-Making locates design in a space of creative and critical ...

The Design Museum brings you fifty typefaces that changed the world we live in!The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more.From the power of Gotham - the typeface used in Obama's first president...

A major contribution to the field, this ground-breaking book explores design anthropology's focus on futures and future-making. Examining what design anthropology is and what it is becoming, the authors push the frontiers of the discipline and reveal both the challenges for and the potential of this rapidly growing transdisciplinary field.Divided into four sections – Ethnographies of the Possible, Interventionist Speculation, Collaborative Formation of Issues, and Engaging Things –...

The Airfix company was formed in 1939 and, since it produced its first plastic kit in 1949, grew to be the United Kingdom's leading model kit manufacturer. Several generations of young and young-at-heart modellers have made Airfix kits and, despite turbulent times in the 1970s and 1980s when the company changed ownership several times, in the twenty-first century it goes from strength to strength under the wing of Hornby Hobbies. The 1960s and early 1970s might be called the vintage years ...

Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about ...

Designers, Visionaries and Other Stories unpacks the complex and crucial debates surrounding sustainable design to deliver a compelling manifesto for change, at a time of looming ecological crisis, mounting environmental legislation and limited progress. This is a book about sustainable design, by the leading sustainable design thinkers, for creative practitioners, professionals, students and academics. This challenging work provides the reader with a rich resource of future visions, criti...

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understand...

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses-head-on-these new challenges in a highly practical manner.Peter L. Phillips writes specifically to corporate in-house graphic design group...