Buying Websites, Selling Websites, Flipping Websites is the new business venture for online entrepreneurs, investors and those looking for a second income. Online entrepreneurs buying and selling websites understand the power of this business. The world of offline real estate investing has been around for decades. Many have made millions in the market, and now a new opportunity is developing online. Online website flipping doesn't have the hassles of all the paperwork, physical travel and ...

Why have customers when you can have FANS? Everything you need to leverage the power of brand evangelistsFOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIESThink Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including:TAYLOR SWIFT--who cultivates an army of devoted fans by constantly devising...

Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional ...

Relevant and Proof Terms UnveiledThe Unfair Advantage of Semantic Analysis to Double your SEO and Triple your AdSense ResultsRanking your website at the top of Google's search results is not impossible. In fact, it is easier than it seems if you know how to appeal to Google and to your users. This book teaches you the keys to success in SEO ranking, with lessons suited to all skill levels.We have learned these techniques the hard way, we fought, we were defeated, stoo...

In my first year on Kickstarter, I ran four campaigns. All four succeeded; in fact, all four overfunded, some by over 400%.I am not a media superstar. I am, at best, a very energetic indie author and freelance painter. But even a small fish can make a big splash in the Kickstarter pond... with the right tools. This guide outlines the steps I took to build and fund all of my campaigns, from the spark of an idea, through project design and running the campaign, all the way to fulfill...

Develop and implement a Pinterest marketing strategy with this step-by-step guidePinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, fi...

This book outlines what it takes to build a successful career in digital marketing. We cover a number of key topics including best practise for social media, CV tips and also an overview of the industry.If you love digital marketing, this is a must-read. 

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY."The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agencyLearn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.Coaut...

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of sponsored content,” a strategy whereby advertisers have be...

Viral Video, Content is King, Distribution is Queen is the first publication that examines the techniques and the methodologies to be used to become experts in online advertising, but above all reveals what are the 7 golden rules that you must follow to make a video become viral: to make sure it spreads, it propagate through the network attracting an increasing number of contacts, views and shares. From the choice of content, distribution channel, the right engagement time to reach differe...

The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision."In...

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interview...