A sobering edited volume on how efforts to reduce nuclear weapons dangers may sometimes wind up exacerbating them.The existential risks posed to the world by nuclear weapons are growing. Efforts to halt nuclear proliferation, manage crises, promote arms control, and build alliances are all considered fundamental to reducing the likelihood of nuclear catastrophe. Yet, no tool is guaranteed to succeed and some may even have unanticipated, counterproductive consequenc...

Here is the ultimate quiz book on Cardiff City. Informative and fun, this is the perfect companion for those long car journeys to Preston, or wet Welsh nights down the local. An ideal gift for Bluebirds fans of all ages, here's the chance to interact with the long and eventful history of the club, from formation and name changes to new stadia and Craig Bellamy. From cryptic to convivial, get your Cardiff thinking caps on – it's quiz time!

Daily Bread is the Bible reading guide that aims to help you hear from God as you read the Bible. If you've ever asked the question, 'What possible relevance can this verse have for me today?' or 'What difference does this passage make to my life?' then read on...

Insights and analysis that challenge current thought on consumer branding theory and strategyPharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. PharmaceuticalsWhere’s the Brand Logic?: Branding Le

This book investigates interaction-focused scholarship on online communication. It focuses on a broad range of online contexts including social media, dating apps, online comments, instant messaging and video-mediated interaction. Bringing together experts from a variety of scholarly backgrounds, chapters demonstrate how different microanalytic methods, including conversation analysis, membership categorization analysis and discursive psychology, can be applied to online communication. The...

There is no doubt that we live in a world experiencing unprecedented changes. It is not surprising that our conversation can have a sense of hopelessness. Easy solutions appear to be few and far between. What is needed in schools is a new discourse that is hope-full, appreciative, strengths-based and relational. This book reports on an innovative ‘life-centric’ design for the professional development of senior leaders within a primary (elementary) school in New Zealand. The design involved...

How many of our business leaders truly embody the change needed in the world of work and beyond? Not nearly enough. This book shows you how to reclaim your power to make a difference, by unleashing your inner maverick.Organizations are where the world's most innovative and impactful talents lie; we have the ingenuity, the technology and the resources to change the world for the better. Discover how to awaken the maverick mindset in you; one that will question, deba...

In the modern church there is a major focus on renewing the minds of believers, which is certainly very important. In 'Healing And Freedom Through Truth Encounters,' Steve Pidd explains that the mind is only a part of the problem. The book explains what the 'heart' is from a Biblical perspective, and how its wholeness is central to freedom and healing. Neglecting ministering to the ‘heart’ is why many Christians never become free from their negative emotions, anxieties, unwanted, or out of...

From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others.In this engaging introduction, Giles explores our relationship with the media, looking at the effects of advertising, celebrity worship and media influence on violent behaviour.Whatever your level of study, this introduction will help you to evaluate the full reach of the media in our lives.

For decades, we have looked to management theorists, organizational psychologists and economists to tell us how we can squeeze the most out of people at work. The result? People are uninspired, feel like cogs in a machine and prefer to leave traditional work structures behind. Numbers and productivity can only get you so far.What Philosophy Can Teach You About Being a Better Leader offers a different route that will allow you to reconnect ...

What drives people to crave fame and celebrity? How does fame affect people psychologically? These issues are frequently discussed by the media but up till now psychologists have shied away from an academic away from an academic investigation of the phenomenon of fame. In this lively, eclectic book David Giles examines fame and celebrity from a variety of perspectives. He argues that fame should be seen as a process rather than a state of being, and that 'celebrity' has largely emerged thr...

How do you perform a MANOVA? What is grounded theory? How do you draw up a repertory grid? These, and many other questions are addressed in this wide-ranging handbook of methods and analytic techniques which uniquely covers both quantitative and qualitative methods.Based on a broad survey of undergraduate curricula, the book takes curious readers through all of the methods that are taught on psychology courses worldwide, from advanced ANOVA statistics through regression models to te...