Stay and become healthy with digitization! Digital nutrition, digital exercise, digital sleep - this guidebook conveys in an impressive and easy-to-understand way how digitization makes us healthy. In around 60 short stories, from babies to after death, the authors take us into the fascinating world of digital health and explain how the smartphone can keep us healthy and make us healthy. The book describes how digitization is essential for people and their health. The shift in the interfac...

Digital business models in the healthcare sector are evolving rapidly, fundamentally reshaping traditional ways of working within organizations. The digital transformation will be a core challenge for the healthcare industry in the coming decades, prompting key players to confront critical questions such as: - What new digital business models can we develop? - Will our company, in its current form, still be viable tomorrow? - If so, how will we generate revenue in the future? - How should ...

Revised version with also a new chapter "closing the loop" as of November 2018If you work in health(care), this is your update on the 'future'. This book is about the digital transformation that healthcare is facing. It's not a prediction, blueprint nor is it a manual. But it is giving some insights on what is happening to health(care) and how you might best prepare for the future that's coming. It addresses all levels: physicians, nurses, patients, IT, board members & governments....

This book bridges the gap between practitioners of supply-chain management and pharmaceutical industry experts. It aims to help both these groups understand the different worlds they live in and how to jointly contribute to meaningful improvements in supply-chains within the globally important pharmaceutical sector. Scientific and technical staff must work closely with supply-chain practitioners and other relevant parties to help secure responsive, cost effective and risk mitigated supply ...

The past decade has seen a massive paradigm shift in how new drugs and other therapies are discovered, developed and commercialized. This new distributed model of networked R&D seamlessly blends external partnerships with in-house efforts to generate innovations and create value. Smaller companies and academia have been both beneficiaries and targets of this shift in focus. Partnering with giant pharmaceutical corporations can provide the resources and channels to market that an academic l...

“During a time of tremendous change and uncertainty, Healthcare Disrupted gives executives a framework and language to determine how they will evolve their products, services, and strategies to flourish in a increasingly value-based healthcare system. Using a powerful mix of real world examples and unanswered questions, Elton and O’Riordan lead you to see that ‘no action’ is not an option—and push you to answer the most important question: ‘What is your role in this digitally driven change...

Build a healthcare brand that changes lives.A thriving brand requires a plan. Even the best marketing ideas cannot come to fruition without a cohesive brand plan. This is especially relevant and challenging in the health and wellness industry. Brand Plan Rx provides a proven road map that empowers you to make the choices that drive demand and will get you to synthesize your plan onto one page designed specifically with the health and wellness industry in mind.In Brand Plan ...

Along with a shift towards value-based care, a digital transformation is under way in health care. However, health care enterprises are having a hard time keeping up with advances in information technology.Organizations that could once spend months or years developing a strategy to deliver solutions now must implement changes on a near real-time basis. Complicating matters is the emergence of new data sources, new technology architectures and models, and new methods to analyze an a...

“Halle Tecco wanted to see tech used for better medical services and getting people engaged in their own health. Now, she’s written a book on how she went about it.”—Wall Street Journal"For anyone who invests in health, works in health tech or simply cares about where this industry is headed, this is a smart and necessary read."—Entrepreneur"One of the most accessible...

Harness the power of social capital to improve the efficacy and efficiency of healthcare organizationsWritten by Thomas Lee, Chief Medical Officer at Press Ganey, Social Capital in Healthcare describes a new and powerful framework for improving healthcare, arguing that managers should approach the work of building trust, teamwork, and high reliability with the same intensity and discipline as CFOs use when managing the finances of their organizations....

This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the ...

Despite its great contribution to improving the health and well-being of people and saving countless lives worldwide for over a century, the modern pharmaceutical industry has continued to fall from grace in public perception for the last ten to fifteen years.While there are many reasons, such as ever-escalating prices denying access to many patients, unethical business practices to gain market share, and relentless focus on the bottom line explain for low productivity, they cannot...