"You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brandsDavid Minter and Michael Reid know innovation. For more than 25 years, ...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--c...

How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has ...

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind. This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly make this amazing social networking tool go to work for you and your business. Who knew one chec...

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.Packed with essential charts, forms, and fill-i...

Learn how to make money from your boring Twitter account. You will learn everything from th ground up. Start making money today.Forget making website after website, all you need is 10 minutes and ANY twitter account.

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: ways to main...

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.After a brief overview of the history of sociological research which introduces key concepts, this new edition, co-authored ...

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following:new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America);di...

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or worse, unable to respond to new customers, and opportunities are slipping through your fingers. If only sleep were optional! From the outside, everything seems to be going well, but you feel like you're struggling as a leader and need more help. Sleep is NOT ...

That is what it is, a milestone of life that requires something put into the bucket list. My fortieth birthday, the entrenching realization of middle age setting in with a building sense of urgency to experience something or anything that can check mark a life with enough excitement to carry oneself for that long steep decline of age.