Playing with Food: Language, Humor, and Disgust is the first book to explore the interplay of food, humor, and disgust in multimodal media.Chiaro and Aarons note that, whenever food and comedy intersect, disgust is rarely far behind. Grounded in the theoretical framework of Carnival, the authors analyze the affective, cognitive, and corporeal responses to food, highlighting the central role of humor both in the way we talk about food and in our perception of the body and d...

Through the lens of cognitive science, Jokes and the Linguistic Mind investigates jokes that play on some aspect of the structure and function of language. In so doing, Debra Aarons shows that these 'linguistic jokes' can evoke our tacit knowledge of the language we use. Analyzing hilarious examples from movies, plays and books, Jokes and the Linguistic Mind demonstrates that tacit linguistic knowledge must become conscious for linguistic jokes to be understood. The book ...

One of the most popular databases worldwide is the Microsoft’s SQL Server. The Microsoft Azure Cloud is rapidly making T-SQL one of the standards of SQL among millions of companies. The Microsoft SQL Server 2012 T-SQL book is your key to mastering T-SQL. With easy to use sample tables, and 700 pages of real-world example’s and explanations, this book is your perfect reference guide. Each chapter in this book starts with simple examples and continues to use a building block approach to teac...