Showing results for "demetris vrontis"
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Agribusiness Innovation and Contextual Evolution, Volume II
Technological, Societal and Channel Advancements
- Series -
- Business and Management (R0)
2024
EN
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by technological developments, geopolitical developments, and globalisation, as well as transport and logistics innovations, changes in consumer behaviour.Reflecting on these changes and providing a deep dive into this sector, this two-volume work defines, refines, analyses, and pres...
Agribusiness Innovation and Contextual Evolution, Volume I
Strategic, Managerial and Marketing Advancements
- Series -
- Business and Management (R0)
2024
EN
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour.Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works’ colle...
The Realities and Illusions of Defending Competitive Advantage
A Resource-Based View Perspective
2026
EN
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and practice for over three decades, influencing adjacent fields such as marketing. However, in today’s rapidly shifting global business environment, where traditional strategies are increasingly rep...
Global Challenges and Uncertainty in Tourism and Hospitality, Volume II
Marketing Advancements and Value Creation
- Series -
- Economics and Finance (R0)
2025
EN
This edited collection book unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. As the second of two volumes, it builds upon the conclusions established in Volume I to highlight pathways for the tourism and hospitality industry to thrive during critical moments of global uncertainty.From crises such as pandemics, wars, and economic downturns to the sustainable dynamics of host-guest relationships and varied fo...
Global Challenges and Uncertainty in Tourism and Hospitality, Volume I
Strategies for Resilience and Adaptation
- Series -
- Economics and Finance (R0)
2025
EN
This edited collection unravels the intricate dynamics of tourism and hospitality, offering evidence-based strategies to address global challenges. Part of a two-volume work, this first volume navigates the evolving nexus, emphasizing the critical importance of sustainability, resilience, agility, and adaptability in the face of economic, geopolitical, environmental, and other disruptions. Venturing beyond traditional paradigms, the book explores the multifaceted issues impacting the touri...
- Series -
- Business and Management (R0)
2024
EN
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embra...
Business Models for Strategic Innovation
Cross-Functional Perspectives
- Series -
- The Annals of Business Research
2018
EN
This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge discipline-specific practical implications to create a cross- functional business innovati...
Marketing Management
Past, Present and Future
- Series -
- Business and Management (R0)
2021
EN
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex i...
Advanced Technologies in Business, Volume I
Strategic, Managerial and Marketing Impacts
- Series -
- Business and Management (R0)
2026
EN
This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens.Against this backdrop, authors in this book navigate the in...
Advanced Technologies in Business, Volume II
Industry, Policy and Societal Impacts
- Series -
- Business and Management (R0)
2026
EN
This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implications. As businesses increasingly embrace transformative technologies, their profound and far-reaching societal consequences necessitate a cross-disciplinary scientific approach coupled with an artistic and imaginative lens.Against this backdrop, authors in this book navigate the in...
- Series -
- The Annals of Business Research
2019
EN
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management.The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the...
The Changing Role of SMEs in Global Business
Volume II: Contextual Evolution Across Markets, Disciplines and Sectors
- Series -
- Business and Management (R0)
2020
EN
SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implic...











