In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forg...

A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.So, what are you going to ...

So you've got the drive to start a business. You might even have the Big Idea all mapped out. But then you realise that you've got no money to take it to the next stage. Back to the day job? No way. That's where Freesourcing comes in. Believe it or not, you don't need money to start a business. There's an entire industry out there waiting to help you take your idea and make it happen... for free. All you need to know is where to find the help and how to get your h...

If you're like the average business person, your workload is overwhelming you. There are only twenty-four hours in a day, but you keep losing time to email, billing, scheduling, transcription, and more administrative details than you can manage. You're drowning. And you're wasting your time. Why spend hours on tasks outside your strengths?If you want to be less stressed and more productive, you need help, and The Virtual Assistant Solution shows you how to skip the hassle ...

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the ...

If you're part of the work-from-home revolution, this book is for you. It's intended for: > Solo professionals > Former corporate employees > Second-career retirees > Telecommuters or outside sales representatives In this book, Elaine Quinn shares her insights and expert advice based on 10+ years as a professional organizing and time management consultant, to help you: > Effectively manage e-mail and paper > Overcome feelings of overwhelm and isolation > Prevent perfectionism and procrasti...

A complete guide to freelance graphic design-created specifically for design studentsWhy wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio-and make a little money at the same time.A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to integrate research and development, manufacturing, human resources, finance, marketing, quality, and customer service goals with their corporate vision, mission and key strategies.

Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confiden...

The ultimate guide to using Visual Content to grow your creative business. (Second Edition)This book shows you how to develop a system for long term business success. Use your blog, email and website and visual content to grow your creative business. Develop Your content strategy, create compelling visual and written content, distribute the content and measure results.

I went from $0 to $100,000 annually in just a few years as a contributor to microstock photography websites. I achieved this in my spare time, just a few hours a day, and have figured out a strategy for how to generate a LOT of downloads for my work.This guide shares just about everything I've learned so you can apply the steps in your own work. Do you need to be the world's best photographer or graphic artist? Absolutely not. In fact, my guide points out that it's much more import...

Courtland Bovee and John Thill, the leading college textbook authors in the field of business communication, share instructional insights, offer advice on incorporating social media and other technologies into a business communication course, and provide compelling examples of good and bad business writing and other forms of business communication.The authors share their ideas about the best instructional practices and offer a multitude of innovative ideas and resources, so that in...