This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations.Analysing the cultural strategies, both verbal and visual, used by foreign business...

To people operating in India's economy, actually existing markets are remarkably different from how planners and academics conceive them. From the outside, they appear as demarcated arenas of exchange bound by state-imposed rules. As historical and social realities, however, markets are dynamic, adaptative, and ambiguous spaces. This book delves into this intricate context, exploring Indian markets through the competition and collaboration of those who frame and participate in markets. Anc...

Starting in the late nineteenth century, scholars and activists all over the world suddenly began to insist that understandings of sex be based on science. As Japanese and Indian sexologists influenced their German, British, and American counterparts and vice versa, sexuality, modernity, and imaginings of exotified “Others” became intimately linked. The first anthology to provide a worldwide perspective on the birth and development of the field, A Global History of Sexual Science ...

This book charts the history of artisan production and marketing in the Bombay Presidency from 1870 to 1960. While the textile mills of western India's biggest cities have been the subject of many rich studies, the role of artisan producers located in the region's small towns have been virtually ignored. Based upon extensive archival research as well as numerous interviews with participants in the handloom and powerloom industries, this book explores the role of weavers, merchants, consume...

This book provides a comprehensive overview of India’s public services and bureaucratic systems, and explores why widespread corruption and inefficient delivery have slowed development. It:discusses the underlying reasons for the prevailing inefficiency in public servicesexamines the complex linkages between ethics-based public service, India’s cultural and spiritual heritage, and its current economic development model; andoutlines ways to create an ethics...

This book is about public administration in India, which is often synonymous with the role and performance of the Indian Administrative Service (IAS). The author stresses the indispensability of the civil service in a democratic polity like India and the decisive role it plays in assisting with the social and economic development of the country. He also examines the corruption in the bureaucracy and the question of ethics and morality and analyses elaborate and competitive recruitment proc...

The Tao of Democracy presents an increasingly relevant and compelling vision of wiser public policy and vibrant democratic culture. Written by lifelong activist Tom Atlee, The Tao of Democracy is rooted in a simple, yet revolutionary proposition that opens doors to positive democratic change: Given a supportive structure and resources, diverse ordinary people can work together to achieve common ground. Tom Atlee takes readers through numerous examples of how this proposi...

'An original, insightful, and provocative evaluation of our economic situation today. If you wonder about the social implications of Buddhist teachings, this is an essential book.' David Loy, author Money, Sex, War, Karma. 'Lays bare the pernicious consequences of corporate capitalism and draws forth from Buddhism suggestions for creating benign alternatives conducive to true human flourishing.' Bhikkhu Bodhi, editor In the Buddha's Words. After his Enlightenment the Buddha set out to help...

Appropriately Indian is an ethnographic analysis of the class of information technology professionals at the symbolic helm of globalizing India. Comprising a small but prestigious segment of India’s labor force, these transnational knowledge workers dominate the country’s economic and cultural scene, as do their notions of what it means to be Indian. Drawing on the stories of Indian professionals in Mumbai, Bangalore, Silicon Valley, and South Africa, Smitha Radhakrishnan explains...

Mindfulness in the Marketplace suggests a reorientation of consumers from passive purchasers to aware, responsible citizens who see the dynamic connection between their purchases and their values. The Middle Path of Buddhism is not to avoid all consumption, but to consume mindfully in a manner that protects ourselves and all living systems. This anthology outlines a path of compassionate resistance to global corporatization, and offers a view of getting into right relationship wit...

An economist's perspective on the nuts and bolts of economic policymaking, based on his experience as the Chief Economic Adviser in India.In December 2009, the economist Kaushik Basu left the rarefied world of academic research for the nuts and bolts of policymaking. Appointed by the then Prime Minister of India, Manmohan Singh, to be chief economic adviser (CEA) to the Government of India, Basu—a theorist, with special interest in development economics, and a prof...

Relatively high wages and the opportunity to be part of an upscale, globalized work environment draw many in India to the call center industry. At the same time, night shift employment presents women, in particular, with new challenges alongside the opportunities. This book explores how beliefs about what constitutes "women's work" are evolving in response to globalization.Working the Night Shift is the first in-depth study of the transnational call center industry that is...