"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a wi...

Ed Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a new electronic narcissicism, producing an inwardly-focused society.

**An instant New York Times bestseller!“Informative, endlessly entertaining.”—BuzzFeed“Generation X’s definitive chronicler of culture.”—GQFrom the author of But What If We’re Wrong comes an insightful, funny reckoning with a pivotal decade**It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while anothe...

Technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Today, everyone knows everything: with only a quick trip through WebMD or Wikipedia, average citizens believe themselves to be on an equal intellectual footing with doctors and diplomats. All voices, even the mo...

After a bestselling and acclaimed diversion into fiction, Chuck Klosterman, author of Sex, Drugs, and Cocoa Puffs, returns to the form in which he’s been spectacularly successful with a collection of essays about our consumption of pop culture and sports.Q: What is this book about?A: Well, that’s difficult to say. I haven’t read it yet—I’ve just picked it up and casually glanced at the back cover. There clearly isn’t a plot. I’ve heard there’s a lo...

A timeless classic from a pioneer in the field of leadership studies-the only book you need to read on becoming an effective leader.Warren Bennis (1925-2014) was a pioneer in leadership studies, a scholar who advised presidents and business executives alike on how to become successful leaders. On Becoming a Leader is his seminal work, exemplifying Bennis's core belief that leaders are not born-they are made. In a world increasingly defined by turbulence an...

**From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time."Dazzling." —Financial Times**Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking liv...

**A New York Times Book Review Notable Book of 2017 *•*One of the best books of the year by The New York Times, LA Times, and NPRFranklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence.**Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing...

**From the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit–from films and music to art and design.“Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off**." —Adam GrantNothing “goes viral.” If you think a popular movie, song, or app came out of nowhere...

Interested in journalism and creative writing and want to write a book? Read inspiring stories and practical advice from America’s most respected journalists.The country’s most prominent journalists and nonfiction authors gather each year at Harvard’s Nieman Conference on Narrative Journalism. Telling True Stories presents their best advice—covering everything from finding a good topic, to structuring narrative stories, to writing and selling your first bo...

The New York Times bestselling author of How to Read Literature Like a Professor uses the same skills to teach how to access accurate information in a rapidly changing 24/7 news cycle and become better readers, thinkers, and consumers of media.We live in an information age, but it is increasingly difficult to know which information to trust. Fake news is rampant in mass media, stoked by foreign powers wishing to disrupt a democratic society. We ne...

Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers.The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison...