This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions—whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) action...

This book examines the management of multiple goals in organizations especially in today's increasingly turbulent business environment. In this book, authors develop a novel concept of goal polychronicity, wherein organizations may attend to multiple goals simultaneously, rather than mono-chronically through sequential attention. This book further investigates the impact of internal organizational control systems and external environmental turbulence on multiple goals management. Empirical...

Artificial intelligence is no longer a distant concept in education. It′s a present-day force reshaping how students learn, and teachers teach. But in the rapidly evolving world of AI, educators need more than just quick fixes or flashy tools. With the guidance of expert educators Salman Khan, Douglas Fisher, Nancy Frey, James Marshall, and Meghan Hargrave, Teaching Students to Use AI Ethically & Responsibly will prepare you not only how to teach with AI-but how to teach for a wor...

Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough discussion of the evolution and the...

Generative artificial intelligence (GenAI) is transforming education, and language classrooms are no exception. This groundbreaking volume brings together international scholars and practitioners to examine how AI is reshaping the teaching and learning of additional languages. Edited by Louise Ohashi, Mary Hillis, and Robert Dykes, Artificial Intelligence in Our Language Learning Classrooms offers both theoretical perspectives and practical applications for educators navigating th...

Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in fields ranging from management and entrepeneurship to human resource management and st...

Artificial intelligence (AI) is changing education, but what works in teaching and learning remains irreplaceable. Authors Maya Bialik and Peter Nilsson move beyond the fear and hype to provide a balanced guide for a new era. With practical examples, they show how to leverage AI as an indispensable tool for research, lesson planning, and feedback to enhance learning and foster creativity.K–12 teachers and leaders can use this book to:Build their confi...

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading experts in this field, provide students of corporate communication with a research-base...

Winner of the 2025 Systems Thinking & Change Division Outstanding Book Award from the Association for Educational Communications and Technology!Teaching and Learning in the Age of Generative AI explores how educators can effectively harness the potential of artificial intelligence technologies while skillfully navigating its pedagogical, technical, ethical, institutional, and societal implications. The increasing accessibility of AI techno...

The fully revised and updated version of this successful Handbook is welcomed by management scholars world-wide. By bringing together the latest approaches from the leading experts in organizational learning & knowledge management the volume provides a unique and valuable overview of current thinking about how organizations accumulate 'knowledge' and learn from experience.Key areas of update in the new edition are:Resource based view of the firmCapa...

AI-Integrated Foundational Cognitive Science by Jihad Saffouri is a pioneering work that explores the uncharted integration of artificial intelligence with foundational cognitive science. Bridging psychology, neuroscience, philosophy, and machine learning, the book offers a comprehensive rethinking of how we understand cognition, learning, and conceptual change in both humans and machines. It addresses historical theories, modern AI models, and their implications for education, language, d...

Undertaking small-scale applied workplace-based research presents a unique set of challenges including how to conduct good research in time pressured situations and how to thrive in unfamiliar work environments. This book will help you to meet these challenges by setting out a step-by-step guide to planning, conducting and delivering top quality small-scale work-based research projects.In addition this book will help you to adapt quickly to your new surroundings. It will provide a ...