Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.Advanced experimental design helps you get the most out of your ...

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for ...

"Statistical Methods in Online A/B Testing" is a comprehensive guide to statistics in online controlled experiments, a.k.a. A/B tests, that tackles the difficult matter of statistical inference in a way accessible to readers with little to no prior experience with it. Each concept is built from the ground up, explained thoroughly, and illustrated with practical examples from website testing.The presentation is straight to the point and practically oriented so you can apply the take...

Written as a tutorial to explore and understand the power of R for machine learning. This practical guide that covers all of the need to know topics in a very systematic way. For each machine learning approach, each step in the process is detailed, from preparing the data for analysis to evaluating the results. These steps will build the knowledge you need to apply them to your own data science tasks.Intended for those who want to learn how to use R's machine learning capabilities and gain...

200+ pages of valuable content!Machines can LEARN?!?!Machine learning occurs primarily through the use of " algorithms" and other elaborate procedures.Whether you're a novice, intermediate or expert this book will teach you all the ins, outs and everything you need to know about machine learning.Note: Bonus chapters included inside!Instead of spending hundreds or even thousands of dollars on courses/materials why not read this book instead? Its a wor...

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users...

Key FeaturesBook DescriptionUpdated and upgraded to the latest libraries and most modern thinking, Machine Learning with R, Second Edition provides you with a rigorous introduction to this essential skill of professional data science. Without shying away from technical theory, it is written to provide focused and practical knowledge to get you building algorithms and crunching your data, with minimal previous experience. With this book, you'll discover...

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software.This book will help you:Become a contr...

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives.This book looks at both classical and ...

Solve real-world data problems with R and machine learningKey FeaturesThird edition of the bestselling, widely acclaimed R machine learning book, updated and improved for R 3.6 and beyondHarness the power of R to build flexible, effective, and transparent machine learning modelsLearn quickly with a clear, hands-on guide by experienced machine learning teacher and practitioner, Brett LantzBook DescriptionMachine learning, at i...

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to ...

Get your statistics basics right before diving into the world of data science Key FeaturesNo need to take a degree in statistics, read this book and get a strong statistics base for data science and real-world programs;Implement statistics in data science tasks such as data cleaning, mining, and analysisLearn all about probability, statistics, numerical computations, and more with the help of R programsBook DescriptionData sc...